AI marketing firm MoEngage secures $100 mn funding from Goldman Sachs, A91 Partners

AI marketing firm MoEngage has raised $100 million in funding from Goldman Sachs Alternatives and A91 Partners.

The company has raised over $250 million in funding as it expands globally. North America contributes the largest share of MoEngage’s revenue, underscoring its position as a leading AI-driven customer engagement platform, the company said.

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The company plans to use the funding to enhance its customer engagement platform, including tools that help consumer brands launch campaigns faster and increase conversions. MoEngage also intends to expand its sales and customer success teams in North America, Europe, and the Middle East & Africa to support growth. The company did not disclose its new valuation after the funding round.

MoEngage CEO and Co-founder Raviteja Dodda said, “Our global momentum on top of our category leadership in Asia is a validation that consumer brands are moving beyond legacy marketing clouds. Over 300 enterprises worldwide have turned to MoEngage for its ease of use and AI-led agility, achieving time-to-value within weeks of migration. These enterprise migrations have accelerated our growth in the North America and EMEA regions.”

Rajat Sood, a Managing Director at Goldman Sachs Alternatives, said, “Our investment in MoEngage reflects Goldman Sachs’ commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally. By leveraging our global network, expertise, and capital, we look forward to helping the company accelerate growth, expand into new markets, and deliver lasting value to its customers.”

About MoEngage 

Founded in 2014 by Raviteja Dodda and Yashwant Kumar, the Bengaluru and San Francisco-headquartered Software as a Service (SaaS) company provides technology solutions that help brands improve customer engagement. The company plans to use the funds to expand its suite of AI agents, MerlinAI, which assists marketing and product teams at B2C brands in launching campaigns faster and scaling conversions using AI-driven decisioning.

In a statement, MoEngage said that inmobi-owned Glance has cut campaign go-live times by 50% using MerlinAI.

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Operating in 75 countries, MoEngage has partnered with over 1,350 brands globally and claims its platform engages with more than two billion people every month.

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