Mythik appoints former Jio Games head Sidharth Kedia as COO

Mythik, an entertainment company founded by former Housing.com CEO Jason Kothari, has named Sidharth Kedia as Chief Operating Officer. He will oversee operations and strategic finance.

Kedia is an experienced leader in media, entertainment, and gaming. He has served as Head of Jio Games, Chief Strategy Officer at Viacom18, and CEO of Nodwin, South Asia’s top esports company.

He also worked at Reliance Chairman Mukesh Ambani’s office, leading the Project Management Office for Jio’s telecom launch and overseeing the integration of Network18 into RIL.

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“Sid’s experience in media, entertainment and gaming is a rare combination of variety and depth across all key aspects of creating an innovative business in the space. Sid is also a disruptive strategic thinker which makes him a particularly suitable leader for helping build Mythik, where we are pushing the boundaries of established business models and technology to bring Eastern mythology to global audiences for the first-time," said, Jason Kothari, Founder & CEO of Mythik.

“Jason’s ambitious vision for Mythik aligns with how I’ve always imagined our own mythological universe’s potential from both a creative and business standpoint. Since childhood, I’ve been captivated by these stories my grandparents told me and as a huge Marvel fan, I’ve often wondered why our superheroes never got the global spotlight they deserve. We plan to change that at Mythik," Sidharth Kedia said.

Mythik is a tech-driven global entertainment company aiming to share Eastern mythology, history, and folktales with a worldwide audience, with the goal of becoming the “Disney of the East.”

Shortly after its April launch, the company raised $15 million in seed funding from investors including Sakal Media Group, BITKRAFT, VC Grid, Visceral Capital, Jason Kothari, and Shah Rukh Khan’s family office.

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