Myntra Launches M-Now , Promising 30-Minute Deliveries for Fashion and Lifestyle Products

myntra, India’ leading fashion e-commerce platform, has introducedM-Now a quick commerce service that guarantees delivery of fashion and lifestyle items within 30 minutes. 

This launch is in response to the growing demand for faster deliveries, with Indian retailers competing to meet consumer expectations for rapid delivery of groceries, beauty, and lifestyle products.

M-Now will initially offer 10,000 styles across fashion, beauty, and lifestyle categories from popular brands like Vero Moda, MANGO, Tommy Hilfiger, MAC, and Bobbi Brown. Myntra, owned by flipkart and serving 70 million users monthly, plans to expand the offering to over 100,000 styles in the next three to four months.

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The service, which began in Bengaluru, will gradually expand to other major cities, including Mumbai, Delhi, and Pune. Myntra's M-Now service positions the company as one of the first major e-commerce platforms to offer fashion quick commerce on a large scale.

Nandita Sinha, CEO of Myntra, stated, “Fashion thrives on variety, and M-Now helps empower customers with a wide selection to create their ideal look. Our strong partnerships with leading global brands support the evolving fashion aspirations of the country."

Quick Commerce

Quick-commerce is gaining momentum in India, with the market expected to reach $42 billion by 2030, representing 18.4% of the e-commerce market and 2.5% of the total retail market, according to Morgan Stanley estimates.

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