Myntra appoints Pramod Adiddam as Chief Technology Officer

Fashion e-commerce platform myntra has appointed Pramod Adiddam as its new chief technology officer (CTO).

Adiddam will lead Myntra’s technology strategy, focusing on innovation and building a scalable, robust platform to support the company’s growth. He will report to CEO Nandita Sinha, the company said.

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Adiddam has over 20 years of experience in developing consumer technology platforms. Before joining Myntra, he held senior roles at google and Instacart, leading global engineering teams in marketplace expansion, product innovation, and platform development.

Adiddam has over 20 years of experience in developing consumer technology platforms. Before joining Myntra, he held senior roles at Google and Instacart, leading global engineering teams in marketplace expansion, product innovation, and platform development.

Commenting on the appointment, Myntra CEO Nandita Sinha said, “Technology underpins Myntra’s ability to deliver a simple and intuitive customer experience to millions of shoppers. As Myntra continues to grow in scale and depth of offerings, Pramod’s expertise in building and operating large, global platforms and his ability to combine deep technical understanding with disciplined execution will be key as we continue to strengthen our technology foundations at scale.”

Adiddam said that Myntra already has a strong technology platform and that he looks forward to working with teams across the company to drive innovation and strengthen its tech capabilities.

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This appointment comes after Myntra recently hired Ritesh Mishra as Senior Vice President and Head of Category and Revenue. Mishra has over 25 years of experience in buying, merchandising, supply chain, business development, and P&L management across both offline and online retail.

Along with strengthening its leadership team, the flipkart-backed fashion platform is also expanding its AI infrastructure and products to meet the evolving needs of Gen Z consumers.

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