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Madhusudan Bihani Appointed CFO at Pepperfry to Drive Financial Strategy

Pepperfry, a leading D2C furniture brand, has appointed Madhusudan Bihani as Chief Financial Officer (CFO). With nearly two decades of experience in finance, corporate compliance.

By Mrigank Sharma
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Madhusudan Bihani Appointed CFO at Pepperfry to Drive Financial Strategy

Pepperfry, a leading D2C furniture brand, has promoted its Vice President of Finance, Madhusudan Bihani to the position of Chief Financial Officer (CFO). 

With nearly 20 years of expertise in finance, corporate compliance, taxation and auditing, Bihani's elevation marks a pivotal moment in the company’s ongoing expansion. 

In his new role, Bihani will manage corporate strategy, financial planning, fundraising, and legal affairs, helping the company navigate its next growth phase. 

Bihani expressed his enthusiasm, aligning with Pepperfry's commitment to innovation and operational excellence.

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Having joined the company in 2019 as Assistant Vice President (AVP) of Finance, Bihani was promoted to Vice President in 2021. Before Pepperfry, he worked for over a decade at Kraft Heinz.

Pepperfry, founded in 2012 by Ambareesh Murty and Ashish Shah, offers a wide range of furniture and home products online, alongside a franchise-based offline presence. 

Despite recent delays in its IPO plans, the company continues to focus on growth and profitability in the current financial year competing with players like WoodenStreet and Arrivae in the online furniture space.

About Pepperfry

Pepperfry is a leading online furniture and home products marketplace in India founded in January 2012 by Ashish Shah and the late Ambareesh Murty. The company offers a wide range of products, including furniture, home décor, appliances and outdoor items, catering to both online and offline customers. With its website as the primary platform, Pepperfry also operates through a franchise model for its offline presence.

Pepperfry has played a significant role in transforming the online furniture market in India, competing with other brands like WoodenStreet and Green Soul. The company has been focusing on growth and profitability postponing its initial public offering (IPO) plans in recent years to concentrate on expanding its operations. 

In 2022 the company restructured itself to become a public entity as part of its preparations for a future IPO.

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