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SaaS firm JungleWorks has acquired Outplay, an AI-powered sales engagement platform.
Outplay's cofounder and CEO, Laxman Papineni, said that the Florida-based company bought a majority stake in Outplay from other investors.
After the acquisition, JungleWorks plans to invest $14 million in Outplay to help boost its growth and develop AI-powered sales automation tools.
Outplay will continue to operate independently, with Laxman and his brother Ram Papineni (the startup's CTO) still leading daily operations.
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The merger will integrate Outplay's sales engagement platform with JungleWorks’ business automation solutions, creating a complete system for customer acquisition, engagement, and retention.
Outplay plans to hire around 50 new employees in 2025 to support its growth.
The startup will focus on developing two products: AI SDR Agents (sales development representatives) to improve outbound sales and an advanced CRM (customer relationship management) platform to optimize prospecting and deal management.
“Our focus remains on developing AI-powered SDRs and a next-generation CRM, helping businesses scale their sales efforts like never before,” Laxman said.
“This acquisition is a natural fit for our vision to empower businesses with AI at every stage of the customer journey. By combining Outplay’s advanced sales engagement capabilities with JungleWorks’ no-code local commerce solutions and expertise, we are creating a powerful AI ecosystem that serves businesses globally,” Singla said.
About Outplay
Founded in 2019 by Laxman and his brother Ram Papineni, Outplay’s AI-powered sales platform automates repetitive tasks for business teams. It also allows sales professionals to connect with potential clients through channels like email, phone and SMS.
The Sequoia Capital-backed startup says it has over 600 clients, including Plum, Yellow.ai and Observe.ai.
About JungleWorks
Founded in 2011 by Samar Singla, JungleWorks offers a no-code platform for hyperlocal commerce and delivery, helping businesses set up and manage on-demand services. It provides software solutions for ecommerce businesses to manage everything from taking orders online to assigning drivers or technicians and tracking deliveries and payments.
Currently, JungleWorks serves over 21,000 businesses worldwide, including KFC, McDonald’s, and Tata Play.
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