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Infibeam Avenues, a payments infrastructure company, has partnered with the Indian Institute of Science (IISc), Bengaluru, to develop advanced systems for detecting deepfakes in real time.
Reason Behind This Partnership
This collaboration aims to improve digital security for government agencies, businesses and other organizations as deepfake technology poses risks to both individuals and companies.
The partnership will also focus on creating an easy-to-use interface for verifying the authenticity of live visuals and audio, making it accessible to non-experts. The technology is intended for use across various sectors including banking, healthcare, finance, human resources, government and law enforcement.
The project’s goal is to strengthen public trust in digital communication and protect the reputations of institutions and individuals by offering a real-time deepfake detection tool.
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“We are committed to staying ahead of malicious actors by developing innovative AI solutions that ensure digital authenticity.This partnership is a crucial step toward enhancing cybersecurity and preventing the misuse of deepfake technology for fraudulent activities,” said Vishal Mehta, chairman and managing director of Infibeam Avenues Ltd.
“As generative AI continues to advance at an unprecedented pace, the rise of deepfakes poses a significant challenge,” said Prof. Venkatesh Babu, professor and chair of the Department of Computational and Data Sciences (CDS) at IISc.“Addressing this requires ongoing efforts from AI researchers to monitor emerging generative models and develop robust techniques to detect deepfakes effectively.”
“This partnership is a pivotal step in restoring trust in digital communications. Together, we will equip users with the necessary tools to differentiate between truth and fabrication in an increasingly complex digital landscape, thereby mitigating fraud risks and enhancing digital trust,” said Rajesh Kumar SA, CEO of Phronetic.AI.
Infibeam’s AI division, Phronetic.AI and IISc’s Vision and AI Lab (VAL) will work together to create anti-deepfake solutions for real-time video communication. The goal of this partnership is to develop an effective and affordable platform for detecting deepfakes that can scale without losing speed or accuracy.
About Infibeam Avenues
Infibeam Avenues Ltd. is a global fintech company offering digital payment solutions and enterprise software to businesses and governments across different industries.
Their services include payment gateways with over 200 options and large-scale procurement platforms for government agencies.
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