GoKwik appoints Vargab Bakshi as Chief Growth Officer

GoKwik, an e-commerce enablement startup, has appointed Vargab Bakshi as its new Chief Growth Officer. 

He will lead global expansion, marketing, partnerships and product-led growth across GoKwik’s software suite, including apps on Shopify and other platforms.

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Before joining GoKwik, Vargab Bakshi held leadership roles at Shopify and Wix. At Shopify, he helped launch the India team and led the go-to-market strategy across India and emerging markets, building the APAC partner network. 

At Wix, he was VP and Country Head for India, managing marketing, enterprise sales, and product localization. He also built GrowKwik, GoKwik’s content-led learning platform, which now has over 500,000 followers.

Chirag Taneja, Co-founder and CEO of GoKwik, said, "Vargab brings a rare blend of ecosystem thinking, product-led growth and global GTM expertise with a strong empathy for merchants from his Shopify days. As we scale our presence across borders, his leadership will be key in building a growth engine that is brand-led, product-first, and global by design. We’re excited to have him onboard."

Vargab Bakshi added, "After years of helping ecommerce businesses scale at Shopify and Wix, joining GoKwik felt like a natural next step. GoKwik sits at the intersection of data, AI, consumer behavior, and commerce enablement, building truly India-first, yet globally scalable solutions for online merchants."

GoKwik works with 12,000+ brands including lenskart, Neeman’s, Shoppers Stop, and Man Matters. It recently raised $13 million in a growth round led by RTP Global, with support from existing investors. 

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With a shopper network of 130 million, GoKwik offers tools to help D2C brands boost conversions across the e-commerce funnel.