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Goibibo, an online travel booking platform, has named indian cricketer Rishabh Pant as its new brand ambassador. The latest campaign also features cricket legend Sunil Gavaskar.
The ad puts a fun spin on one of Gavaskar’s famous commentary lines while showcasing travel deals and encouraging easy trip planning.
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“The campaign adds a fun spin on Sunil Gavaskar’s phrase, ‘Stupid, Stupid, Stupid’ during commentary, to guide customers for their travel and stay plans,” Goibibo said in a statement.
“Renowned for his spontaneous style of play, playful attitude, and vibrant personality, Rishabh Pant is the ideal choice to represent Goibibo—bringing the same energy and enthusiasm to travel that he does to cricket. The chemistry between Rishabh Pant and Sunil Gavaskar is bound to captivate audiences of all ages, crafting a memorable experience for both cricket fans and avid travellers alike,” said Raj Rishi Singh, Chief Marketing Officer, Goibibo.
“I am pleased to partner with Goibibo, a brand I resonate with as youthful and dynamic. It was extremely exciting to work with Sunil Sir for this campaign. I’m pleasantly surprised by how well Goibibo has turned this conversation into a playful take on travel plans,” said Pant.
“I have always believed players have every right to comeback at comments about them. I myself did so several times during my playing career. So, I see the funny side of the concept and I don’t mind fun being poked back at me,” said Gavaskar.
Goibibo continues its trend of youth-focused campaigns that appeal to all age groups with this new launch.
Available on its app and website, Goibibo offers flight, train, bus and hotel bookings, as well as inter-city cabs and other travel services.
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