FincFriends appoints Vishal Bhatia as its new CFO

FincFriends, the NBFC arm of digital lending platform RupeeRedee, has appointed Vishal Bhatia as its new Chief Financial Officer (CFO).

Vishal Bhatia’s appointment aims to strengthen FincFriends’ financial planning, strategy, and compliance across its NBFC operations. This comes after the company secured Rs 41.5 crore in debt funding last week.

With over 20 years of experience in financial services, lending, and fintech, Vishal has held key roles at Balancehero India, PayU, and others.

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At FincFriends, he will focus on improving cost efficiency, implementing strong financial controls, and achieving growth targets. He will also oversee investor relations, budgeting, audit readiness, and capital structuring to support the company’s expansion.

Artem Andreev, FincFriends said, “Vishal’s appointment comes at a pivotal juncture as we scale our operations and strengthen our financial infrastructure. His deep expertise in financial strategy and compliance will significantly help in driving sustainable growth, enhancing investor confidence and supporting our mission to bring inclusive credit access to underserved markets across India.”

Vishal Bhatia, Chief Financial Officer, FincFriends said, “I am excited to join FincFriends at such a dynamic phase of its growth journey. I look forward to contributing to the company’s strategic goals by building a strong financial foundation and ensuring robust governance across all functions as we expand into newer markets.”

About FincFriends 

Founded in 2017, FincFriends is expanding rapidly in Tier 2 and Tier 3 cities to meet growing demand for affordable credit in India. The company is enhancing partnerships, improving risk assessment and streamlining operations with technology-driven solutions.

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FincFriends aims to strengthen its balance sheet, improve reporting for faster, data-driven decisions and maintain high asset quality and compliance. It also plans to expand credit products, optimise disbursal processes and reduce NPAs.