Fi Money and GoKwik Collaborate to Boost Digital Payments for D2C Brands

Fi Money, a leading neobank in India, has partnered with GoKwik, a prominent eCommerce enabler, to offer instant card-based discounts on Direct-to-Consumer (D2C) brands. 

This collaboration will integrate Fi Money’s Federal Debit Card benefits with GoKwik’s KwikCheckout platform, allowing online shoppers in GoKwik’s vast network—spanning over 120 million users—to access exclusive discounts. 

The partnership is designed to enhance the shopping experience for consumers while providing D2C brands with several advantages.

Through this integration, shoppers can avail card-based offers while shopping from more than 10,000 brands in GoKwik’s network, which includes well-known names such as mCaffeine, Neemans, Mivi, lenskart, mamaearth, and more. 

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The key benefit for brands is that this partnership will help increase prepaid transaction success rates, boost conversions, and reduce dependency on cash-on-delivery (COD) transactions. 

In turn, this reduces the risk of return-before-delivery losses and positively impacts the bottom line.

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For consumers, the experience is made smoother by GoKwiks KwikCheckout platform which bypasses login steps, pre fills addresses and offers multiple payment options. This results in a frictionless and efficient online shopping process. 

Fi Moneys co-founder and Ceo Sujith Narayanan expressed excitement about the collaboration, emphasizing its role in boosting digital payment adoption. 

The partnership aligns with Fis mission to provide seamless financial solutions and to create a more secure, efficient digital payment experience. The company expect a threefold increase in digital payment due to this collaboration. 

Chirag Taneja CEO of GoKwik shared that the partnership would bridge the gap between banks and brands, helping increase the penetration of digital payments in India. 

This initiative comes at a time when the digital payment ecosystem is expanding, and more companies are exploring ways to enhance the customer experience through technology-driven solutions.

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