Ex-Flipkart VP Chanakya Gupta Joins Tuco Kids As Co-founder

D2C kids' personal care brand Tuco Kids has appointed former Curefit and Flipkart executive Chanakya Gupta as co-founder to lead its growth.

With his experience in consumer businesses, Gupta will focus on expanding Tuco’s operations.

Before joining Tuco Kids, Gupta was the business head at Cult Play (formerly Fitso) and the group chief human resource officer at Curefit. He also spent nearly nine years at Flipkart in leadership roles, including vice president for strategic partnerships, D2C brand accelerator, and private brands. 

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“We are thrilled to welcome Gupta to Tuco Kids. His deep expertise in scaling consumer businesses and building brands will be invaluable as we continue to expand our presence in the kids’ personal care segment,” said, Aishvarya Murali, founder of Tuco.

Gupta's appointment follows Tuco Kids' $2 million seed funding round, co-led by Fireside Ventures and Whiteboard Capital. 

About Tuco Kids

Founded in 2023 by Aishvarya Murali, Tuco Kids offers natural and sustainable personal care products for children aged 3 to 13, including soaps, lotions, sunscreen, shampoo and oil. 

Its products are available on its website and major e-commerce platforms like Amazon, Flipkart, Myntra, Nykaa, and FirstCry, as well as quick commerce platforms. 

Fireside Ventures and Whiteboard Capital back the brand.

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