Cricketer Shubman Gill joins Allana Consumer Products’ Bowlers as brand ambassador

Allana Pet Solutions (APS) has named Indian cricketer Shubman Gill as the new brand ambassador for Bowlers.

This partnership links a top athlete with a brand focused on premium, science-based pet nutrition, marking an important step for Bowlers. 

Together, Bowlers and Shubman Gill aim to help pet parents make better nutrition choices and provide high-quality, affordable food across India.

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“Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition," said, Nitin Kulkarni, business head of Allana Pet Solutions, ACPL.

“Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand. Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations and reinforce our long- term growth strategy in both urban and emerging markets,” Kulkarni added.

Since its launch, Bowlers has engaged pet parents with fun campaigns like the Instagram contest #TasteThatMakesYourDogFly. With Shubman Gill on board, these efforts will expand through digital campaigns, regional outreach, and on-ground events.

Bowlers offers dry and wet food for puppies, adults, and large breeds, plus high-protein treats and meat bars for training and rewards. Made at APS’s automated plant in Zaheerabad, Telangana, and developed with veterinary nutritionists, the products ensure quality, safety, and suitability for India’s climate.

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APS also offers Purrfeto, a cat nutrition brand, making it a complete pet nutrition company. Having crossed ₹200 crore in revenue, this partnership supports Bowlers’ nationwide growth and its mission to earn pet parents’ trust.

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