Cars24 reveals its new identity

Cars24 unveils a new brand identity as it evolves from a fast-growing car transaction platform into a comprehensive long-term car ownership ecosystem.

Founded in 2015, Cars24 entered a fragmented and confusing market where customers often felt overwhelmed. In its early years, the company needed to stand out quickly, and its all-caps identity — CARS24 — reflected that urgency. Bold and assertive, it was designed to grab attention and make an impact in a market resistant to change, a strategy the company says was highly effective.

Over time, Cars24’s role began to shift.

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Customers started using the platform repeatedly at different stages of life—moving to new cities, growing families or reassessing their car needs. What began as a one-time transaction became an ongoing relationship. As the company matured and its services became more comprehensive, the bold, all-caps identity that once helped Cars24 stand out started to feel louder than necessary.

“When we started, being loud helped,” said Vikram Chopra, Founder & CEO, Cars24. “But as the company and the team grew up, the work started speaking for itself. This change is about reflecting who we are today, calmer, more human and focused on earning trust over time.”

Cars24 has updated its brand identity, moving from CARS24 in all caps to Cars24 in sentence case. The change reflects the company’s maturity and confidence—a brand that no longer needs to shout, but shows up consistently and responsibly.

At the heart of the new identity is an open circular logo, symbolising continuity rather than completion. The circle represents real-life car ownership: cars change hands, needs evolve, and value continues across different phases. Its open design conveys flexibility and movement instead of finality.

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The brand colour has also been refreshed. The familiar blue is now a “younger blue”—brighter, clearer, and more vibrant. Cars24 says the new shade reflects how it wants to engage with customers: present, attentive, and human. The update embodies the belief that trust can be warm and approachable, and that growth doesn’t have to compromise connection.

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