Badminton Star Saina Nehwal Joins Naarica As Investor And Brand Ambassador

Naarica, a menstrual hygiene brand, has announced a strategic partnership with badminton star Saina Nehwal, who will join as an investor and brand ambassador.

This collaboration is a major step for Naarica in its mission to redefine intimate wear and improve access to sustainable and practical menstrual care solutions for women in india.

Naarica aims to address the issue of outdated and impractical underwear by offering innovative, eco-friendly and high-performance menstrual products. Combining international design with indian manufacturing, the brand ensures women can enjoy comfort, convenience and sustainability without compromise. 

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With nearly 50% of menstruating women in India lacking access to proper sanitary products, Naarica plans to bridge this gap and provide better solutions, as the country’s menstrual hygiene market grows rapidly.

 “I am proud to partner with Naarica as a strategic investor and brand ambassador. Menstrual hygiene is a critical yet often overlooked issue in our country. Through this collaboration, I hope to create greater awareness and provide women with access to the high-quality, sustainable products they deserve. This is more than a business investment—it's a step toward empowerment and change,” said Saina Nehwal in a statement. 

Shruti Chand, Founder of Naarica, said, “Partnering with Saina Nehwal is a huge milestone for Naarica. Our vision is to make absorbent intimate wear more accessible. Saina is a strong voice, her advocacy for our product will help us navigate through different demographics and help educate audiences on absorbent sanitary care as important hygiene care products. This partnership will enable us to enhance our product offerings to cater to all, scale operations, and expand our outreach to underserved communities.”

About Naarica 

Naarica claims to be India’s only German lab-certified antibacterial alternative to traditional pads, offering reusable period underwear. Developed in France and meeting strict scientific standards, it provides affordable and eco-friendly menstrual care options for women.