Nuuk Raises $5 Mn In Series A Funding Round

Nuuk, a D2C home appliances brand has raised $5 million (Rs 40 crore) in a Series A funding round led by Vertex Ventures SEAI, with participation from existing investor Good Capital.

The round also saw participation from other angle investors such as Rohit Kapoor (Swiggy), Vivek Gambhir (Boat and Godrej Consumer), Richard Rekhy (KPMG India), Suhail Sameer (BharatPe), Taru Kapoor (Tinder India & South Asia), and Deep Bajaj (Sirona Hygiene). 

The startup plans to use the funds to expand its product range in home appliances like vacuum cleaners and meal preparation, and also branch out into smart IoT devices and other advanced home solutions.

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Piyush Kharbanda, General Partner at Vertex Ventures SEAI, said," The home appliance sector is ripe for disruption, and Nuuk's execution has stood out in the direct-to-consumer (D2C) space."

He expressed confidence in the leadership team’s ability to scale the brand further.

Kalra and Gupta highlighted their vision for Nuuk, stating that the brand aims to meet the needs of a modern, tech-savvy consumer base by delivering appliances that combine high performance with user-friendly designs.

About Nuuk 

Founded in 2023 by Gazal Kalra, co-founder of Rivigo, and Shalabh Gupta, former Chief Growth Officer at Noise, Nuuk specializes in high-performance home appliances for millennials and Gen Z. The company focuses on user-friendly designs and innovative features to cater to the needs of a younger generation looking for modern, practical, and stylish products.

Right now, Nuuk makes 20% of its products in India, while 80% are imported from China. However, co-founder Shalabh Gupta mentioned that the startup plans to produce over 50% of its products in India by the end of FY26.

In addition to its website, Nuuk also sells its products through e-commerce platforms.

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