Arjun Vaidya Joins KiranaPro As Investor and Mentor

KiranaPro, India’s fully ONDC-integrated and AI-powered quick commerce platform, announced today that it has onboarded Arjun Vaidya, Co-founder of V3 Ventures, as an investor and mentor. 

Arjun Vaidya will also invest an undisclosed amount in KiranaPro, the company said in a press release.

He will play an important role in guiding the company’s next phase of growth. His experience will help KiranaPro build strong partnerships with top D2C brands and explore ways to improve its AI-driven platform.

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Deepak Ravindran, Founder and CEO of KiranaPro, said, “Arjun's journey as a D2C pioneer and his deep understanding of India's consumer landscape make him an invaluable addition to our leadership circle. His decision to back our vision is a shot in the arm for the entire team. Arjun's mentorship will accelerate our efforts to build strategic brand partnerships and will help us scale KiranaPro into a nationwide movement for kirana empowerment.”

Arjun Vaidya, Co-founder of V3 Ventures said, “KiranaPro is redefining how technology can uplift India's most trusted retail format—the kirana store. Having built and scaled a D2C brand from the ground up, I understand the power of combining digital innovation with deep consumer trust. I'm excited to support KiranaPro’s mission to empower millions of small retailers while bringing modern commerce to every corner of India.” 

About KiranaPro 

Founded in 2024 by Ravindran and Dipankar Sarkar, KiranaPro aims to support traditional kirana stores in competing with big quick commerce players like Zepto, Blinkit and Swiggy Instamart.

Unlike other platforms that rely on dark stores, KiranaPro connects local mom-and-pop shops directly with customers. Its AI-driven platform helps small retailers manage their digital operations and offers flexible revenue options, such as daily rates and per-lead fees.

Since its launch, the startup has onboarded over 30,000 kirana stores and processes almost 1,000 daily orders across 35 cities. It plans to onboard 1 million kirana stores and reach 100 million customers by the end of the year.

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