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Augmented Reality Solutions and Why You Need Them

By Sheelu Naga
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Augmented Reality Solutions and Why You Need Them

The growing demand for Augmented Reality solutions is evident from how it stands out among existing, conventional technologies. Today, Augmented Reality is employed across sectors helping businesses outshine and become more efficient, all because AR is a cutting-edge solution that promises extraordinary solutions.

The Rise of Augmented Reality Solution in various industries

The first few sectors to adopt AR included eCommerce, retail and advertising. Later, it found use in enhancing entertainment products, including films and social media content. Today, however, it has moved way beyond that and found applications in several other sectors and made its mark. Let us look at some of the prominent sectors and how Augmented Reality helps them solve problems or serve purposes:

Retail

The retail shopping experience has seen positive changes with AR magic. People have embraced the virtual try-on feature that allows customers to try products without actually putting them on. Customers could try on clothes without even physically touching them, put on lipstick and change variations with a click. Other similar products that perfectly fit the try-on concept included eye-wear, wigs, hats and other cosmetic products.

Seeing how things would look in real, in one’s one space is another aspect of retail that gets perfectly addressed with Augmented Reality Development. With apps that allowed customers to see how a furniture looks when placed in their space virtually, brands like iKea and Wayfair have done a tremendous job. It enhances people’s perception of a product and helps them make confident decisions to buy or not buy.

Education

There are no limits to making learning interesting. Today, AR is used in enhancing learning content to provide practical education. Classroom education is getting upgraded with futuristic presentation ideas. Imagine looking at diagrams in AR that appear real. Risky demonstrations of scientific concepts can be illustrated in AR. Tutors can bring textbook information to life with 3-dimensional AR content which is much more engaging with higher knowledge retention.

In short, AR makes teaching complex topics easier. By overlaying digital content over physical environments, it makes learning more comprehensive and enjoyable.

Manufacturing

The manufacturing industry has employed AR in various sections in the manufacturing operation, from designing and prototyping to manufacturing to marketing. Maintenance and troubleshooting is another crucial area where technicians use AR to visualize machinery, error and consistencies to figure out corrective solutions quickly and proactively.

Nonetheless, it is helping a big time with workforce training that does away with error and improves efficiency. Workers use headsets and AR glasses to train themselves with real-time instructions in a simulated environment.

Automotive

The automotive industry again employs AR in various sections in the manufacturing operation, from designing and prototyping to manufacturing to marketing. Maintenance and troubleshooting are also areas crucial to the automotive sector where AR solutions are handy. Auto mechanics and engineers use AR to visualize auto parts, faults and consistencies to figure out fixes quickly and proactively.

For instance, design and prototyping is an inevitable stage in car manufacturing and making a physical prototype straight away is always a costly and time-consuming affair. This is where AR solutions can be used to create virtual prototypes, allowing auto companies to test and refine these virtual prototypes before making the physical prototype. This reduces costs, speeds up the overall process and makes it efficient.

For vehicle maintenance, AR applications assist technicians by overlaying diagnostic information and repair instructions directly onto the car’s parts. This helps to streamline repairs, reduces the time spent troubleshooting, and ensures accurate, efficient servicing. Some car brands have also developed AR-enhanced head-up displays (HUD) that show vital driving information on the windshield, providing drivers with important data without taking their eyes off the road.

Tourism and Hospitality

Tourism industry uses Augmented Reality solutions to add some extra magic to their offerings to the travelers. Imagine you getting a little demo of visiting destinations through AR. It truly enhances the experience and is incomparable to regular video tours and vlogs. Tourists equipped with AR devices to get a little extra fun for their bucks. They can visualize what they see in AR with added information that tells the history of a place or a thing. Cultural insights and facts could be overlaid visually to give a complete picture of a place of historical importance like museum, artifacts, statues, etc. It enriches visitor’s experience.

Hotels and resorts are starting to add fun to their accommodation and food experience with AR-based entertainment ideas like an AR-powered menu card, or a digital visiting card or prospectus that pops up a plethora of multimedia information around a hotel, restaurant or the brand.

Real Estate

In real estate, AR is transforming how properties are presented, pitched and sold. AR-based property tours have been impressive, giving buyers the flexibility of taking property tours without visiting sites and yet not miss an inch of detail. You can experience a property remotely—seeing every detail up and close from wherever you are and thus shortlist which ones you would want to see in person, narrowing down to a great extent and saving time and effort. This could be helpful especially in case of an international property search.

AR is also used in home planning, designing and prototyping architectural projects, town planning and construction at large that need a bit of a realistic demonstration beforehand and then starting the project in physical form. Further, the interior design industry employs AR frequently to fastrack their selection of elements and curate design ideas by visualizing different elements of decoration in various shades, colors and shapes to give their interior design project a unique look.

Key Takeaways

From improving product presentation to education and training processes to forming a crucial tool in hand for efficient maintenance, AR has become a dependable bet and so AR Solution Companies are in demand. It enhances customers and turns their perspective positively towards the product or idea being sold seamlessly. It thus provides a cutting-edge and the much needed solution that has a long way to go in further innovating and improving sectors, including ones which are yet to explore opportunities through AR or have very little exposure yet. As the technology grows, we would hope to see more and more people leveraging it true potential to create the unseen and unheard. Try the PlugXr platform today, to create AR solutions without coding. Book a demo now