The D2C startup, WickedGud, has secured funds from Bollywood actress Shilpa Shetty, amounting to Rs 2.25 crore. This investment has strengthened the position of WickedGud, based in Mumbai, in the rapidly expanding health foods industry.
Shetty, a serial start-up investor who advocates for a healthy lifestyle, has made the most recent investment, adding to previous funding rounds from prominent investors such as Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, and well-known founder angels, including Aman Gupta, co-founder of boAt, as per reported by BW Disrupt.
“We are thrilled to welcome Shilpa Shetty to the WickedGud family,” said Bhuman Dani, Founder and CEO of WickedGud. “Her love for food and fitness aligns with our brand values and mission. We believe that her influence will help us reach a wider audience, promoting conscious consumption.”
Bhuman Dani, Monish Debnath, and Soumalya Biswas founded WickedGud in 2021 intending to make India healthier, one kitchen at a time. The brand has experienced remarkable growth of more than 300% in the last year, thanks to its tasty and nutritious pasta and noodle offerings that are free of maida, oil, and MSG. WickedGud’s products are crafted using wholesome ingredients such as atta, dal, chawal, chana, oats, and jowar, all approved by mothers. Innovative Steaming and Convection Air Drying (SCAD) technology is used to manufacture these products.
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Shilpa Shetty expressed equal enthusiasm, saying, “We’re a family of food lovers and are always looking for opportunities in the better-for-you indulgent food space. I tried the WickedGud Spaghetti and was not only impressed by the taste and health benefits but also the fact that my kids loved it too. Grown-ups liking it is one thing but when my kids lapped it up, I was sold on the idea. This inspired me to not only endorse the brand but also invest in it. I am excited to support WickedGud in their mission to unjunk India, one kitchen at a time.”
Following its appearance on the grand finale episode of Shark Tank India Season 2, WickedGud successfully expanded into international markets, such as UAE, Singapore, Mauritius, and Nepal, gaining further exposure. Customers can purchase the brand’s products directly from their website or through various e-commerce platforms including Amazon, blinkit, BigBasket, SwiggyInstamart, Zepto, and Flipkart, among others.
By employing locally sourced, highly nutritious ingredients, WickedGud aims to eliminate guilt from eating and improve how the world enjoys comfort food.