UrbanPiper, a restaurant management platform has raised $24 million in a funding round from existing investors Sequoia Capital India, Tiger Global, and food aggregator majors, Swiggy and Zomato.
For the first time, these two food-delivery companies have invested in a company together.
The round also saw participation from Pankaj Chaddah (cofounder of Zomato and Shyft), Ankit Nagori (founder of Curefoods), Saahil Goel, and Vishesh Khurana (founders of Shiprocket), among others.
The startup plans to use the funds to expand its product and engineering teams, strengthen its platform capabilities, as well as expand its offerings to enable more services at restaurants.
Bengaluru-based UrbanPiper was founded in 2015 by Saurabh Gupta, Anirban Majumdar, and Manav Gupta, It provides business-to-business (B2B) software to help restaurants run their entire operations and brings in a suite of digital offerings to manage commerce workflows.
“With this investment, we will continue to widen UrbanPiper’s offerings to meet many more digital opportunities in the restaurant ecosystem, along with bolstering our platform capabilities”, said, Saurabh Gupta, CEO, UrbanPiper.
The startup counts several marquee restaurant chains like McDonald’s, Pizza Hut, KFC, Subway, Cure Foods, etc. among its user base. The company currently claims to process over 18% of all online food orders placed every month in India.
“UrbanPiper is one of our key partners enabling us to seamlessly engage with restaurants and scale faster through their point-of-sale solutions. Addressing specific needs, the team has always found ways to bridge gaps by creating a win-win for both restaurants and Swiggy. We are excited about the market potential and look forward to scaling our partner network with their continued support”, said, Sriharsha Majety, CEO, Swiggy.
The startup is present in over 27,000 restaurant locations in eight countries, including India and the Middle East, with 14 million orders per month.
The startup aims to launch itself in more regions in India, the Middle East and North Africa (MENA) and Europe, aiming to onboard 200,000 restaurant locations on the platform over the next two years. Along with this, the company plans to increase the number of employees in India from 150 to 250 next year.
About UrbanPiper
UrbanPiper provides restauranteur’s all the essential tools to build a successful restaurant. Their products- Hub, Prime & Meraki are designed to help users thrive, even in light of an increasingly competitive marketplace.
UrbanPiper offers a comprehensive suite of products, which include white-labeled and customizable websites and apps, a feature-rich CMS + CRM dashboard to manage and analyze users online presence, customer segmentation and campaigning tools.
UrbanPiper started out as a modest 2 member team from a co-working space in Bengaluru. They co-created products with restaurateurs and tirelessly executed their feedback until we got it right.
At the core of their business, they believe in building simple and reliable solutions that take the businesses of their merchants to the next level.
Over the past few years, they powered 2500+ food brands to service 11,000,000 orders per month. They expanded to 24,000 locations across 8 countries and 5 continents.
