Industry leader Ratan Tata has invested an undisclosed amount in startup Goodfellows, which provides support as a service to senior citizens. The 80-year-old industrialist has been an active supporter of startups ever since his retirement from the salt-to-software Tata group.
Goodfellows was founded by Shantanu Naidu, who is educated at Cornell University, 25 years old Naidu is a general manager in Tata’s office and has been assisting Tata since 2018.
At the launch of Goodfellows, Ratan Tata said, “You do not know what it is like to be lonely until you spend time alone wishing for companionship.”
Ratan Tata also appreciated Shantanu’s idea and forgave his mentor for spending time away from the office. At the launch, Ratan Tata said that no one cares to grow old until he is really old. He also said that finding a good-natured companionship is a challenge.
Shantanu said that there are 50 million old people who are living alone and there is no one to share their life with them.
In its beta phase, Goodfellows has been working with 20 elders in Mumbai for the past six months and plans to expand further to Pune, Chennai and Bengaluru.
Naidu said it wants to expand across the country, but would prefer to go slow without compromising on the quality of its peers, with experience so far suggesting that it does a myriad of tasks with fellow customers, including playing carom, reading newspaper for them.