Fastrack Smart, a pioneer in the fashion industry, is excited to announce a partnership with Ranveer Singh, one of the most famous faces in Indian cinema. The agile and energetic performer has teamed up with Fastrack Smart to help the company reach a key milestone and grow into India’s leading fashion-tech company. The company seeks to meet the changing demands of Indian YOUTH consumers with a fresh idea, a stunning logo, and stylish products.
Fastrack Smart begins its first brand campaign through this affiliation, with the primary positioning focusing on the idea that young people have complete control over their lives. This attitude is embodied in the slogan “Follow Yourself,” which encourages people to embrace their true selves. The marketing campaign focuses on how Fastrack Smart enables young Indian consumers by offering modern smartwatches that effortlessly fit with their daily preferences and magnify their confident spirit with the aid of technology, as reported by newsvoir.
Ravi Kuppuraj, COO, Smart Wearables, Titan Company Limited said, “With the shared exuberance and fearless fashion approach, this partnership with Ranveer Singh brings a new level of dynamism into our brand. His unique and one of a kind infectious social energy and trendsetting style resonate with the campaign “Follow Yourself” and align the aspirations of Fastrack Smart and its target audience. I feel it is a dynamic fusion of style, technology, and charisma, promising an exhilarating journey for fashion-forward Indian consumers embracing the future with flair.”
Superstar Ranveer Singh said, “Fastrack Smart is all about the new age trends, advanced technology, cool designs, and I am all for it! Like me the brand has a certain signature style and represents a dynamic attitude. I am pumped about this collaboration as we share similar DNA, and the campaign ‘Follow Yourself’ resonates with my personality. Isn’t it a smart match!!’’
About Fastrack Smart
Fastrack established itself as a private label for urban youth in 2005, and since then, it has built a niche in the market for stylish and reasonably priced watches and accessories. Fastrack Reflex, released in 2017, increased the company’s presence in the smart sector. Reflex Tunes was introduced by the company in March 2021, and it is working to expand the wearables and hearables market besides the one for fashion accessories.