Reloy, a platform for builders that encourages homeowner loyalty and referrals, secured INR 7.2 crore in a pre-Series A2 financing round.
All of the current investors took part in the funding round, and new investors from BlueLotus VC, Dream Green Capital, and angels joined them. The investment will be put to use to support the business’s development and growth plans as it makes the claim that it wants to improve the real estate sector’s future, as per reported by Entrepreneur.com.
“India is now the world’s most populated nation with only the 7th largest land mass. We need our builders to create the largest cities the world has ever seen. It’s time we empowered good builders with our referrals. Our solution streamlines the post-purchase journey that homeowners have with builders and rewards them with benefits across ancillary requirements of home interiors and home finance,” said Akhil Saraf, founder and CEO, Reloy.
Reloy strives to provide customers and channel partners with delightful, simple, and convenient experiences, which will increase sales. They cultivate a strong sense of loyalty in the hearts of your stakeholders through ongoing engagement, enriching experiences, and enjoyable moments.
“We love how deeply he has thought through business-building and value-capture and how Reloy has already created strong network effects. The App Store is one of the best business models we’ve seen in the last 15 years and Reloy is building the Android of real estate,” said Uday Arya, co-founder, BlueLotus Ventures.
Reloy is a B2B2C enterprise for managing homeowners and traders that was established in 2015 by Akhil Saraf. It helps home builders handle their homeowners and brokers more effectively.