Wiggles, a company that specialises in pet care, has announced Thursday that it has acquired Capt Zack in a transaction that is composed entirely of cash and equity.
The acquisition will help Wiggles expand its market share while also reiterating the brand’s leadership and commitment to pets and other animals.
Speaking on the acquisition, Anushka Iyer, Founder and CEO of Wiggles said, “We set out with an ambition to create a pet care ecosystem par excellence, tailored for Indian pets and animals. We firmly believe this acquisition will provide an impetus to our efforts and accelerate the momentum for new product development and launches while strengthening distribution. We welcome Mohit and the team at Capt Zack to the Wiggles family. We are elated with a development of this scale and look forward to leading India’s pet care story with quality and science.”
Given Capt Zack’s significant market share in the essentials for proper grooming, Wiggles will continue to invest in R&D to expand and develop this market.
Capt Zack was the first company in India to offer veterinary-licensed products and have pet products clinically tested on delicate human skin. The acquisition will quicken Wiggles’ growth and increase the brand’s presence in fresher markets and categories.