The founders of Meesho, Vidit Aatrey, and Sanjeev Barnwal, as well as Cred’s Kunal Shah and Fynd’s Farooq Adam, contributed USD 2.5 million to Pep, an online content marketplace that prioritises social media and mobile devices.
The round also included participation from Parag Bhide, Sambhav Mehrotra, Sridhar Subramanian, Ravindra Yadav, and Sargun Gulati, as reported by Inc42.
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The startup intends to use the seed money to concentrate on product development, support user growth, launch branding campaigns, and increase employee numbers.
According to Agrawal, who spoke with Inc42, users are currently inundated with content, making it difficult for them to find it online. He continues by saying that the platform aims to address this problem by utilising individualised machine learning algorithms to make it possible to find customised content at reasonable prices.
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About Pep
Pep is a socially focused, mobile-first online marketplace where users can find, buy, or sell content & services across categories (cooking & baking, DIY, fashion, health & fitness, personal finance, and more) and formats (live, video, 1:1 consultation, pdf, audio, etc.) at reasonable prices.
The Pep community can benefit from 400+ digital products and 200+ online courses/workshops.
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