Next-generation consumer goods company Palette Brands (formerly White.Inc.) has secured over $2 million in its pre-series A financing headed by Rockstud Capital. Renowned investors like Dholakia Ventures and IPV also took part in the round.
As customers seek to modernize their kitchens while adopting healthier choices, the introduction of the cookware brand Ember will be the primary focus of this funding.
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Palette is creating products for this ambitious, well-to-do customer who values excellent product design and affordability. Products in the mass premium category fall into this category because they have a sizable TAM (total available market) and a sizable unmet demand from consumers.
Palette’s current brands include Totem, which makes accessories specifically for India’s expanding Apple user base, and Unbottle, which is a reusable and environmentally friendly drinkware product. It will soon introduce the non-toxic cookware line Ember, which draws inspiration from contemporary design and a dynamic Indian way of life.
Box Clever and the startup recently teamed. Box Clever is renowned for producing goods for American market leaders as well as experiences and products that capture consumers’ attention.
About Palette
Founded in 2022 by Siddharth Gadodia, Young Yun, Himanshi Tandon, and Bret Recor, Palette is a house of digitally native brands (DNBs), headquartered in Bangalore, driving innovation for a new era of Indian consumers.
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