Organic beauty startups in India create skincare, haircare and cosmetic products using natural chemical-free ingredients. These brands focus on eco-friendly, cruelty-free and sustainable beauty solutions to meet the growing demand for healthier products. Many Indian startups use traditional Ayurvedic ingredients like neem, turmeric and sandalwood while also blending in modern ideas. Popular companies like Juicy Chemistry, Mamaearth and Forest Essentials are examples of this trend. These startups cater to people who want products that are gentle on their skin and the environment while also supporting local craftsmanship and traditional knowledge.
Top Organic Beauty Startups in India in 2025
Here is the list of top organic beauty startups in India that are revolutionizing skincare with sustainable, eco-friendly, and natural products. Best way for a healthier and more conscious beauty industry.
Purplle
Purplle is an online beauty shopping platform designed for purchasing skincare products tailored to individual hair and skin types and personal preferences. It offers a wide range of cosmetics, skincare, haircare, and fragrances.
It is an online store with a wide range of cosmetics, skincare, haircare, and fragrances. It has top products from well-known brands at great prices. Purplle Cosmetics aims to improve the shopping experience by offering a personalized approach that considers each person’s skin and hair type. They also have a helpful customer service team that can be reached through their customer care number.
SkinCraft
SkinKraft’s personalized skincare routine includes three products: a cleanser, a moisturizer, and an active treatment. The cleanser helps remove dirt, grime, and pollutants from your skin. The moisturizer nourishes your skin, and the active treatment targets your specific skin concerns.
SkinKraft is known for making effective skincare products. Since everyone has different skin types it’s important to have products that match those needs. SkinKraft does this well by creating products specially designed for different skin types. The company works by gathering specific skin details from customers and customizing products to match their needs.
MCaffeine
MCaffeine is a most popular personal care organic beauty startup in india that offers caffeine-infused products for the face, body and hair. Their range includes shampoos, face washes, shower gels, body lotions and face masks all featuring caffeine as a key ingredient.
After trying many home remedies without success they found a solution by placing a green tea bag on the puffy eye which quickly reduced the swelling. This discovery led them to research caffeine’s ability to reduce puffiness and that’s how mCaffeine was born. The idea struck Tarun Sharma and Vikas Lakshmana during a period when one of them experienced eye discomfort.
Plum
Shankar Prasad founded Plum in 2015 as the first vegan beauty brand. Offering a wide range of skincare and body care products, Plum is inspired by the natural beauty found in nature.
Plum sets itself apart by avoiding false promises or taking advantage of people’s insecurities for promotion. Its products focus on improving skin with a truly natural approach. Plum products are easily available in stores and online platforms like Amazon and Flipkart and you can also buy them directly from the official Plum website. Plum is growing at an impressive rate of about 35% annually.
Earth Rhythm
Earth Rhythm is a PETA-approved organic beauty startup that is not only cruelty-free but also uses ethically sourced ingredients in its wide range of products. Our luxury yet affordable skincare and personal care items work wonders for all skin types.
Earth Rhythm is India’s first homegrown brand that invests in independent clinical trials and research. We believe in smart and safe skincare. The products you use should be effective and good for both your skin and the planet—no exceptions. All our formulas are developed in-house by trained cosmetic chemists and are designed to be effective, safe, and supported by scientific research.
Purearth
Purearth is a luxury skincare and wellness beauty startup that creates its products from ethically sourced ingredients from the Himalayas. The ingredients used in Purearth products are carefully chosen by women living in high-altitude areas like Uttarakhand and Ladakh.
Purearth is a luxury skincare and wellness brand that uses plant and mineral-based ingredients from the Himalayas. Purearth is dedicated to maintaining high standards of quality. The brand prioritizes the excellence of its products. Purearth plays a significant role in empowering women in rural areas by creating job opportunities for many.
Kama Ayurveda
Kama Ayurveda takes a unique approach to beauty with all its formulas and rituals supported by clinical trials. More than just a beauty brand KAMA AYURVEDA strives to provide a complete wellness experience that integrates the power of Ayurveda into our daily modern lives.
We are committed to creating clean and effective formulas using high-quality natural ingredients. Our products are clinically tested to ensure safety and effectiveness for all skin types including sensitive skin and are packaged in eco-friendly responsibly sourced materials.
SoulTree
SoulTree is an expanding organic beauty brand that has been praised for collaborating with non-profit organizations that help local farmers and rural communities. The brand gets all its ingredients from these partnerships, staying committed to organic and natural practices.
SoulTree stands out because it has received recognition from the accredited European agency BDIH. This endorsement makes SoulTree the only Indian beauty brand to achieve such a distinction. Additionally, SoulTree’s travel kits are well-known for their effectiveness in improving the quality of both hair and skin.
Pahadi Local
Pahadi Local is a skincare beauty startup that uses ingredients from the Himalayas to create natural and culturally inspired products. Pahadi Local is an innovative initiative that sources wellness products directly from the Himalayan region. Its goal is to bring the luxury and pure essence of traditional mountain practices to urban areas.
The Pahadi Local brand offers a complete experience taking customers on a journey where carefully sourced and extracted products are provided without artificial ingredients. This approach maximizes wellness benefits while also reducing the customer’s carbon footprint.
Nykaa
Nykaa is an Indian beauty and lifestyle trending company that sells products and services online through a mobile app and in physical stores. Nykaa is dedicated to celebrating the star in every woman acting as her confidante and companion on her journey to discover her unique identity and personal style.
NYKAA was included in the prestigious annual TIME100 Most Influential Companies List for 2022. Founded ten years ago by entrepreneur Falguni Nayar to inspire Indian women. Nykaa has grown into one of India’s largest cosmetics and lifestyle brands.
Tribe Concepts
The Tribe Concepts is India’s first plant-based Ayurvedic skincare and haircare brand offering a wide range of natural alternatives to traditional products. All products from The Tribe Concepts are 100% vegan free from preservatives and chemicals and made with homegrown ingredients.
The brand believes that pure organic extracts from plants and roots can effectively replace conventional skin and hair care products when blended properly. As a result, many products in The Tribe Concepts line are offered as pure organic powders and cold-pressed oils.
Forest Essentials
Forest Essentials is an authentic Indian brand rooted in the timeless principles of Ayurveda. It creates products that beautifully combine aesthetics, purity and tranquility in four main areas: Facial Care, Body Care, Hair Care and Wellness.
The company success in retail comes from its main principle of being both the owner and operator. It has over 90 stores in major Indian cities. It is the only Indian skincare brand involved in every step of the process from designing and making products to packaging and selling them in its own stores.
Wild Earth
Wild Earth is a Mumbai-based startup specializes in crafting entirely organic goods that are devoid of sulfates and parabens. Established in 2016 by Shabia Walia the company offers an array of approximately 17 meticulously handcrafted items tailored for both skin and hair care all at remarkably reasonable prices.
Wild Earth stands out for its commitment to avoiding harmful chemicals like parabens, sulfates, phthalates and silicones in its products. The brand also offers items for men which have received a lot of praise from customers. This popularity has helped them achieve an impressive annual turnover of 1.5 crore.
Nykaa
Nykaa is an Indian beauty and lifestyle company that sells products and services online through a mobile app and in physical stores. Nykaa is dedicated to celebrating the star in every woman acting as her confidante and companion on her journey to discover her unique identity and personal style.
NYKAA was included in the prestigious annual TIME100 Most Influential Companies List for 2022. Founded ten years ago by entrepreneur Falguni Nayar to inspire Indian women. Nykaa has grown into one of India’s largest cosmetics and lifestyle brands.
Conclusion
Looking ahead to 2025, organic beauty startups in India are expected to grow because more people want natural and sustainable products. Brands like SkinKraft, mCaffeine, and Forest Essentials are leading the way by focusing on ethical sourcing, new formulations, and personalized skincare solutions. These startups not only improve beauty but also help the environment and support local artisans. With ongoing improvements and a growing market, the future of organic beauty in India looks promising, offering exciting opportunities for both consumers and entrepreneurs.
