FitHolic – A D2C dietary supplements brand that provides High Quality Supplements to Indian consumers with keeping it Affordable to everyone raised about INR 4 million in its pre Seed Round.
FitHolic is a nutritional supplement brand deals in products like whey proteins, multivitamins, amino acids etc. and they recently launched new brand FitHolic Stevia under this brand FitHolic manufacture natural stevia plant based sweeteners.
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Their key motivation for building Fitholic is making India nutrition efficient. More than 80% of Indians are still protein deficient 47% of North Indians have Vit. B12 deficiency and much more deficiencies. And still people are hesitating to buying supplements because of lack of guidence and fear of side effects. They are Fitholic solving all these problems with keeping it Affordable to everyone.
At Fitholic they are building a one stop solution for all kinds of dietary supplements shopping including Sports Nutrition, Wellness Supplements, Clinical Nutrition, healthy snacks , and Kids Nutrition with a pleasing shopping experience and Proper guidance of highly qualified dieticians.
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In next 5 years they will be expanding through building Fitholic retail stores across tier 1 and 2 cities.
It recently launched range of natural stevia-based sweeteners and will work on it. And also planning to introduce a wide range or stevia-based products with 0 sugar and highly dense in nutrients.
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FitHolic was founded by Manish Harinand Kaushik. It is a D2C nutritional supplements brand and primarily focused on Sports Nutrition with transparency as a major USP.
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