Nodwin Gaming, the leading gaming and esports media company in emerging markets, has signed definitive agreements to acquire 100% ownership in Ninja Global FZCO (Ninja). Ninja has assets in esports and gaming production assets in Turkey and the Middle East.
The acquisition of Ninja into NODWIN Gaming’s global emerging market delivery network is poised to enhance the company’s existing capabilities to offer solutions to publishers and brands in the Middle East and the Turkey region. This acquisition, which comes on the heels of acquisition of Games Marketing Services company PublishMe in October, solidifies its presence in the rapidly expanding Middle East and Turkish markets.
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With this acquisition Nodwin Gaming has added key multi-language skills making Nodwin Gaming as a cost competitive global delivery and production platform for gaming & esports, capable of delivering world-class experiences across Asia, Middle-East, Turkey, Central Asia, Europe & USA.
This acquisition also readies Nodwin Gaming to expand to Central Asia, where the mobile games market is experiencing rapid growth, across multiplayer and strategy games, driven by tech-savvy youth population.
Commenting on the acquisition, Akshat Rathee, Co-Founder and Managing Director, NODWIN Gaming said, “We are thrilled to warmly welcome Gokhan Kazar and Doruk Demisar, Founders of Ninja Dubai and their team into the NODWIN Gaming family, marking a significant addition to our valued network. This strategic acquisition not only unlocks a plethora of new opportunities but also opens doors to numerous fresh possibilities for us as a leading gaming and esports media company. As NODWIN Gaming actively broadens its global footprint, with a special focus on key emerging markets within the new BRICS+ global network, the integration of Ninja is a natural and essential step forward. This move positions us to empower local esports ecosystems, understand, and unlock the potential of multiple emerging market.”
Ninja stands as a prominent 360° esports and gaming organization. Since its establishment, Ninja has demonstrated excellence in devising and implementing creative strategies for brands and publishers throughout Turkey and the Middle East region. By crafting distinctive and captivating experiences that immerse brands in the realms of esports and entertainment, Ninja has consistently delivered industry-leading experiences to the local community.
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Gokhan Kazar will manage NODWIN Gaming’s activities in the Middle East by utilizing his extensive experience and strategic ideas. Doruk Demisar and Bilge Karageyik of PublishMe will work together to lead Turkish operations, utilizing their vast esports experience and in-depth knowledge of the region. NODWIN Gaming is positioned for sustained success and regional expansion thanks to this strategic alignment.
About NODWIN Gaming
NODWIN Gaming holds a significant position in the global gaming and esports industry as a leader in emerging markets. NODWIN Gaming is valued at $349 million as of 2023.
Since its inception in 2014 by Akshat Rathee and Gautam Virk, NODWIN has established a global presence in regions such as South Asia, Singapore, the Middle East, and Turkey. The company’s business centers around building and monetising gaming and esports IPs such as Leagues, Tournaments, Reality shows.
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It engages with professional esports athletes, teams and content creators. Notable investors include Nazara, KRAFTON Inc, Sony Group Corporation and JetSynthesys.
