Myntra, a fashion marketplace, has recently introduced the Beauty edit of its highly popular Myntra Rising Stars (MRS) Program. This initiative aims to highlight direct-to-consumer (D2C) products on the Myntra platform.
the business announced its intention to bring on board 300 to 500 direct-to-consumer (D2C) brands by the end of the year as part of its Beauty edit program.
Last year, Myntra introduced a program just for fashion, clothes, and accessories. This program featured various companies such as Rare Rabbit, Snitch, Fable Street, Bewakoof, Bliss Club, UpTownie, Giva, and Neemans. Myntra asserts that certain businesses experienced a twofold increase in demand through these collaborations led by the community.
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The program provides a range of growth services, such as a dedicated account manager and optimized cost structures, which reduce customer acquisition costs and assist in developing cost-effective outreach programs. In addition, they will have the option to include Same Day or Next Day delivery.
Brands affiliated with the MRS receive more exposure on home and category pages, resulting in improved visibility in search results. These businesses will also get the chance to partner with Myntra for advertising campaigns, promotions, and platform events such as the End of Reason Sale.
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