MoEngage and Artefact Join Forces to Help Global Businesses Utilize Data and AI

Artefact MENA, a leading global provider of data consulting, data science, AI technologies and marketing services, has announced a strategic partnership with MoEngage, an industry-leading, insights-led Customer Engagement Platform.

This collaboration will help global businesses utilize AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands. Artefact is now part of the MoEngage Catalyst Partner program that is dedicated to helping brands scale at speed.

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“At MoEngage, we have always advocated for data-driven decision-making and strategizing. At the core of our innovative offerings, be it AI-enabled insights or campaign optimization, is the innate drive to help brands become more and more consumer-centric. Our partnership with Artefact further underscores our desire to help global consumer brands offer meaningful, contextual, relevant, customer-centric experiences utilizing our combined proficiency when it comes to data and AI,” Sanjay Kupae, Head Alliances and Partnerships, MoEngage

Through their agreement, MoEngage's AI-powered features, such as its in-house AI engines Sherpa and Merlin AI, are combined with Artefact's expertise in data consulting and digital marketing activation.

“This strategic partnership with MoEngage, marks a pivotal moment in advancing customer engagement and data-driven marketing strategies. This collaboration represents a shared commitment to delivering cutting-edge solutions that drive tangible results and foster sustainable growth for our clients,” Rahul Arya, CEO & Managing Partner at Artefact MENA.

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About MoEngage

MoEngage is an insights-led customer engagement platform for customer-obsessed marketers and product owners.

About Artefact

Artefact is a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations.