L'Oréal Professionnel Paris has Appoints Alia Bhatt as its New Global Brand Ambassador

L'Oreal Paris, a prominent French cosmetic manufacturer, announced that Bollywood actress Alia Bhatt has been appointed as its new global brand ambassador.

Alia Bhatt thereby becomes a member of the brand's diverse roster of L'Oreal brand ambassadors, which includes Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and numerous others.

It was stated that Bhatt epitomizes the fundamental principles of L'Oreal Paris, embodying empowerment and inclusivity, and imparting the transformative influence of self-belief to women worldwide.

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Alia Bhatt, who was named one of Time Magazine's 100 Most Influential People of 2024, has a diverse filmography that encompasses a variety of disciplines and languages. Her work has garnered her both critical acclaim and awards. Alia, a genuine multi-hyphenate, epitomizes the fundamental principles of L'Oréal Paris, embodying empowerment and inclusivity, and imparting the transformative influence of self-belief to women worldwide.

Alia Bhatt, said: "The brand's celebration of women's empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oreal Paris to make a positive impact in the beauty industry and champion inclusivity for women,"

Delphine Viguier-Hovasse, L’Oréal Paris Global, said: “At L’Oréal Paris, we are honored to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and the planet makes her the perfect ambassador for female talent, entrepreneurship, and the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth,”

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