Live commerce platform Peepul Tree has raised $6 million as part of a seed funding round from Elevar Equity.
The business will utilise the money to bring on board more craftspeople and content producers for the platform. The business will also use the funding to streamline operations and digitise the “artisan supply chain”, as per reported by Inc42.
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“Celebrating and empowering original creative entrepreneurs – our artisans – is at the core of Peepul Tree… We believe in our vision and are grateful for the authentic, handmade, Elver Equity to become the largest storytelling and shopping marketplace Join us on our journey. Well-designed products by the best artisans in India provide both experience and connection,” said Anish Williams, Founder, of Peepul Tree.
The startup is also backed by angel investors like Ganesh Natarajan, Cyrus Guzder, Rajan Navani of Jetline, and Vallabh Bhansali of Enam Securities.
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Echoing this sentiment, Jyotsna Krishnan, Managing Partner, Elevar Equity, said, “This investment in Peepul Tree, in line with our other recent investments, reinforces Elever’s determination to support the potential of rural India and the livelihoods of millions of rural people. Demonstrates belief. , the opportunity to impress. Family… Anish, Priya, and Mini bring a great mix of experience, networks, and ambition and are leveraging strong global trends that will help build momentum over the next 5-10 years.
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About Peepul Tree
Peepul Tree, which was founded in 2022 by Anish Williams, Mini Menon, and Priya Jayaraman, sits at the nexus of content and commerce. To run a marketplace for handmade goods, the firm makes use of content producers and storytelling.
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