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When is the best time to post on social media? Most studies suggest posting your best content early in the week and early in the day.
However, the full answer is complex. Each platform, audience, and content type has the highest engagement at different times.
We've reviewed existing studies to determine the best time to post on platforms such as Facebook, TikTok, and other social media, we've compiled a list of strategies to help you identify the ideal times to post for your specific business.
Table of Contents
- Does it matter when you post on social media?
- Best Times to Post on Social Media
- Best Times to Post on Facebook
- Best Times to Post on Instagram
- Best Times to Post on LinkedIn
- Best Times to Post on Pinterest
- Best Times to Post on TikTok
- Best Times to Post on X
- How to find your own best times to post on social media
Does it matter when you post on social media?
Yes, most social media platforms show never posts first. So, If you post when your audience is most active, more people will see it.
Even better, early attention can lead to more likes, comments, and shares. Posting at the right time, means more people see your post early. If they like and engage with it, the post will show more people.
Best Times to Post on Social Media
Based on our team's analysis of more than thousands of social profiles such as X, Facebook, LinkedIn, Instagram, Pinterest, and TikTok, the best times to post on social media are:
Mondays - 11 a.m. to noon
Tuesdays - 10 a.m. to 2 p.m. and 3 to 4 p.m.
Wednesdays - 9 a.m. to 3 p.m.
Thursdays - 9 a.m. to 2 p.m.
Fridays - 10 to 11 a.m.
Best days to post on social media: Tuesdays, Wednesdays and Thursdays
Worst days to post on social media: Sundays
Each social platform has its own benefits, depending on your goals, campaigns, content, and target audience. If you want to improve engagement, review your social media KPIs. Does your current social strategy help you meet those KPIs? If increasing likes and comments is one of your goals, knowing which days have the most engagement will help you achieve it.
Best Times to Post on Facebook
Mondays - 9 a.m. to noon
Tuesdays - 9 a.m. to 2 p.m. and 5 p.m.
Wednesdays - 9 a.m. to 3 p.m. and 5 p.m.
Thursdays - 8 a.m. to 2 p.m. and 5 p.m.
Fridays - 9 to 11 a.m.
Best days to post on Facebook - Mondays through Thursdays
Worst days to post on Facebook - Sundays
Facebook remains the most used platform for marketers, with 89%, using it, and it has 3.05 billion monthly active users (yes, billion). The influence of Facebook on both consumers and marketers is still ever present. Compared to last year, the best times for engagement on Facebook are still in the mid-mornings on weekdays, during typical business hours.
Explore in details about the best times to post on facebook 2025.
Best Times to Post on Instagram
Mondays - 11 a.m. to 2 p.m.
Tuesdays - 10 a.m. to 4 p.m.
Wednesdays - 9 a.m. to 4 p.m.
Thursdays - 9 a.m. to 1 p.m. and 2 p.m.
Fridays - 11 a.m.
Best days to post on Instagram - Tuesdays, Wednesdays and Thursdays
Worst days to post on Instagram - Sundays
The best times to post on Instagram are weekdays, usually between 10 a.m. and 2 p.m., with Tuesdays and Wednesdays seeing engagement until 4 p.m. For the best result, scheduling posts Tuesdays through Thursdays between 10 a.m. and 3 p.m. It’s also a good idea to compare these times with your current data to see what works best for you.
Best Times to Post on LinkedIn
Best times to post on LinkedIn Company Pages:
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Tuesdays and Wednesdays from 10 a.m. to noon
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Thursdays at 10 a.m.
Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays
Worst days to post on LinkedIn Company Pages: Weekends
Since LinkedIn is a professional-focused social platform, its peak engagement times align with consistent business hours. The best times are usually midday, and they don’t extend too far out past the workday hours. Businesses typically get less attention on their LinkedIn over the weekend when engagement and usage drop.
Best Times to Post on Pinterest
Tuesdays through Fridays at 1 a.m.
Thursdays at 3 a.m.
Best days to post on Pinterest: Weekdays
Worst days to post on Pinterest: Weekends
People may associate Pinterest as the visual search engine for DIY projects and inspiration, but also the best place to expand your community and brand awareness. Not all brands are on the platform, those who understand Pinterest’s benefits.
Best Times to Post on TikTok
Tuesdays - 4 to 6 p.m.
Wednesdays - 9 to 11 a.m., noon, and 2 to 6 p.m.
Thursdays - 9 to 11 a.m. and 2 to 6 p.m.
Fridays - 4 to 6 p.m.
Best days to post on TikTok - Wednesdays and Thursdays
Worst days to post on TikTok - Sundays
The best times to post on TikTok are Tuesdays and Fridays from 4 to 6 p.m., Wednesdays, and Thursdays from 9 to 11 a.m., and Thursdays from 2 to 6 p.m. Most people are active in the Afternoons, looking for entertainment. In general posting from 9 a.m. to 5 p.m. on Tuesdays through Fridays gets good engagement on the app.
Best Times to Post on X
Mondays - 10 a.m. to noon
Tuesday - 9 a.m. to 3 p.m.
Wednesdays - 9 a.m. to 3 p.m.
Thursdays - 9 a.m. to 3 p.m.
Fridays - 10 a.m. to noon
Best days to post on X - Tuesdays through Thursdays
Worst days to post on X - Sundays
X has always been the platform for real-time conversations and breaking news. Last year, it even became part of the news itself. Businesses and brands often turn to X to participate in trending topics that match their brand values. However, because of global conflicts and vocal executives, some brands have scaled back their strategies around X.
How to find your own best times to post on social media
Social marketers can create content more effectively when they have access to data. As platforms change, the way brands and consumers interact socially will also adapt. Keeping up with new content formats and trends can help you connect with your audience in unique ways and discover new segments or personas you haven't targeted before.
Before you start posting at the provided peak engagement times, check your own social media data analysis. You might find your specific target audience is active.
Use the data from the reports as a starting point to find the best times to post on social media. Try posting at the suggested times and days, and review the results.
But don’t stop there. Your business is unique and so is your perfect social media schedule, keep these tips in mind to figure out the ideal times to post on each platform:
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Consider your content type
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See when your audience is online
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Review previous posts
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Complete a competitive review