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About Apollo.io Uses, Benefits, and Features

Apollo.io brings together a buyer database of more than 270M contacts with easy to use sales tools for outreach and automation. such as Autodesk, Rippling, Deel, Jasper.ai, Divvy, and Heap, Apollo has more than a million users around the world.

By Ashutosh Saxena
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About  Apollo.io

Apollo.io brings together a buyer database of more than 270M contacts with easy to use sales tools for outreach and automation. It was Trusted by more than 160,000 companies such as Autodesk, Rippling, Deel, Jasper.ai, Divvy, and Heap, Apollo has more than a million users around the world. It helps sales professionals find the right buyers and automate outreach intelligently, they make it easier for businesses to sell their products.

What is Apollo.io used for?

It is a cloud-based sales automation tool designed for lead generation, managing contact databases, and email outreach. With Apollo, you can easily find the right decision-makers by using filters such as industry, location, job title, company headcount, and many more.

For example, if you run a digital marketing agency targeting mid-sized companies in the UK, Apollo helps you identify and reach out to your ideal. You can use Apollo to ideal clients like this.

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Who is Apollo.io for?

Apollo.io provides a wide range of features and tools to help businesses of all sizes boost their sales performance and generate more leads. As a result, it serves a diverse customer base, from small as well as big companies. However, the platform may not be the ideal for every business. It may be less suitable for all businesses. Especially those with limited budgets or smaller sales that don't require such an extensive set of tools.

The platform is beneficial for B2B sales organisations. It is perfect for companies aiming to target-

  • specific industries,
  • company sizes,
  • job titles, and
  • other demographic criteria.

It is also best for sales teams who prefer a data-driven approach. The platform offers detailed reporting and analytics capabilities.

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Apollo.io Features: How It Can Benefit Your Sales Team?

Comprehensive Contact Database - Apollo.io is a large database of over 200 million contacts and 60 million companies.The database covers information on individual professionals and companies. They are across a variety of industries and regions.

Advanced Search Filters - Another standout feature of Apollo.io is its lead generation capabilities. The platform provides a wide variety of filters, helping users to refine their search criteria.

 Let's see some examples:

  • New product or service

  • Merger or acquisition

  • Recent funding

  • New client signed

  • New partnership

  • Recent funding

  • Rapid growth

You can use advanced filtering criteria such as - Intent data: While not always highly accurate, intent data provides insight into companies. It is not very accurate, but it’s still better than broad filtering.

SIC codes - For highly specific industries, Standard Industrial Classification keywords can’t cover e.g. an Apollo user targeted only plumbing services is easier with SIC codes, as general industry keywords.

Technographics - This feature lets users identify the software tools companies are already using that they might integrate with. For example, if you sell a Hubspot add-on, you can filter and target companies using Hubspot.

Conclusion

Apollo.io is one of the most robust platforms for businesses, sales, and marketing professionals. It provides a large database and advanced lead-generation tools. It offers various filters such as intent data, SIC codes, and technographics. Apart from this, Apollo.io provides valuable features for businesses that are looking to improve lead generation strategies.

FAQ

Can Apollo integrate with some other tools?
Yes, you can integrate with some other tools, they can easily integrate with CRM platforms such as HubSpot and Salesforce.
Is Apollo the best for small businesses?
Yes, you can use Apollo for small businesses and startups.
Does Apollo provide a free plan?
Yes, Apollo provides a free plan with basic options.