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How is India’s First Ever Seed Rakhi changing the festive scene?

By Viestories
New Update

Raksha Bandhan, one of the most celebrated, awaited festivities in India, signifies the bond of protection and care shared between siblings. The festival of embracing relationships, the festival of spreading love and goodwill all around, Raksha Bandhan is an affair celebrated with all joy and glee amongst Indians where sisters tie the rakhi around their brother's wrist, a pious thread symbolic of their well-wishes, long life, and healthy being. The ritual has always been traditionally followed with all the charms, energy, and determination, three-folding the festive vibes. As grand as Raksha Bandhan is celebrated, the after-effects of it are as disturbing as one can imagine. Millions of rakhis, tied with all the love, are made out of plastic and synthetic materials, which when dumped after the ritual add to the already piled up mountains of plastic pollution. The humongous non-biodegradable wastes further harm the environment, adding to disastrous factors like climate change.

How is India’s First Ever Seed Rakhi changing the festive scene?

What has become the need of the hour has not been given the heed it needs to recover the damage. The plastic filth is increasingly covering the space on the earth, merging into the rivers, the food chain, the air, and nature, damaging lives and livelihood. This imbalance in the ecosystem needed to be addressed. Ergo, knowing about the fact that Indian festivals’ by-products are one of the contributors, made Mr. Nitin Jain, CEO & Founder of The Indibni Group, Jaipur, could not hold back and got himself into finding a solution to turn Raksha Bandhan from an eco-harmful to an eco-friendly festival. After getting into rigorous, in-depth research, the team came out with the world’s first-ever  Seed Rakhi, a solid alternative to plastic inorganically made rakhis.

How is India’s First Ever Seed Rakhi changing the festive scene?

The fact that every year 620 million non-biodegradable rakhis are dumped in waste, generating 1.18 billion tonnes of carbon footprints on the earth. The fact that plastic pollution is shattering the environment, and breaking the symphony of life, all led to the establishment of Seed Rakhi®, a sustainable initiative of The Indibni Group, projected in the year 2018 with an aim to turn the grand festivity of Raksha Bandhan into an eco-friendly celebration.

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As it is wisely said, a thought of change when it gets hands of determination brings out the best for the world out of there. After two years of hard and collective effort, made in collaboration with local artisans and craftswomen from self-help groups and NGOs, the ethical Seed Rakhi got innovated and changed the scenario of the celebration of Raksha Bandhan entirely. Made from naturally-dyed cotton, the upcycled, hand-crafted rakhis are embedded with indigenous seed, which when sown, grows into plants and vegetables.

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“The idea is never to scale back on the celebration of our favorite festival. Seed Rakhi, as an initiative, brings into sync the traditional custom of tying rakhis and the objective of saving the mother earth. More than a campaign, it is a pledge we’ve taken to build a sustainable, greener future, probably with one rakhi at a time.” Nitin Jain, CEO & Founder, Indibni Group, said.

The basic concept of Seed Rakhi is themed around switching from 'Use & Throw' to 'Use & Grow' Seed Rakhi. A conscious and cooperative effort, Seed Rakhi focuses on nurturing the bond of siblings, and once the festivity is over, planting the seed which is ornamented on the rakhi, to contribute to the mission of protecting the environment. Following a sustainable design and fair trade approach, where an equal stake goes to the makers and buyers of it, Seed Rakhi aims to become an aid in the development of all its stakeholders.

1. Farmers - The Seed Rakhi® initiative uses cotton for its threads, sourced from farmers practicing organic farming, thus choosing a sustainable production method, helping them survive and revive their lands.

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2. Artisans, Self-Help Groups, and NGOs - The brand connects with independent artisans from the villages of life, local craftswomen, and Self Help Groups and provides them with work opportunities, along with that, taking their art and showcasing it to the world.

3. Workshops & exhibitions - With the aim to spread awareness across the nation to adopt a sustainable lifestyle and celebrate an eco-friendly Rakha Bandhan, we organize workshops to educate children and locals about sustainability.

Read also: Indibni – A Story of India, Innovation & Individuals | Nitin Jain

“A bond of protection that is impactful and powerful.” The collaborative effort taken towards societal and environmental betterment has proved to have an everlasting, nature-positive impact.

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Moreover, the brand has always initiated projects that have made people get more conscious of the need to grow greener on the earth. Every year, we come up with campaigns such as #NurturetheBond, #BeejBoteHai, #PledgetoProtect, #SowaSeed, and #RishteyRecycle, all revolving around the core seed of thought which is embracing relations and preserving the earth.

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Since its inception, Seed Rakhi has co-created 1M+ rakhis. With a set mission and clear vision, the brand continues to create a better world with a sustainable skyline. Check the website to get more insights about this green initiative. Click here.

This Raksha Bandhan, we are asking you to opt for a greener celebration. We are asking you to opt for Seed Rakhi. You can check out their Seed Rakhi Festive Collection and have an eco-friendly celebration.

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Read the Next Article

Top 14 Indian Paint Brands in 2024

The paint sector in India has undergone remarkable expansion and evolution, making a substantial impact on the country's infrastructure advancement, interior design preferences, and overall visual allure. Undoubtedly, the leading paint brands in the nation have been pivotal in this achievement. With the domestic paint industry carrying a valuation of Rs. 50,000 crores, it's noteworthy that decorative paints encompass a significant 75% share of this market.

By Viestories
New Update

Top 14 Indian Paint Brands in 2024

India's infrastructure sector is expanding rapidly. With new buildings being constructed rapidly. However, no infrastructures is incomplete without proper paint. Paint not only enhances the aesthetic appeal of a building but also provides visual satisfaction.

The Indian paint industry is valued at approximately 50,000 crore rupees and is considered one of the fastest-growing industries in Asia. It provides a wide range of  products such as distemper, oil paint, acrylic paint, plastic paint, latex paint, emulsions, and more. In India there are lots of paint industries. In this article we will see some of the best paint companies in india.

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14 Best Indian Paint Brands in 2024

Here is the list of the top Indian paint brands:

1. Asian Paints

Founded in 1942, Asian Paints stands as India's foremost paint enterprise and ranks as Asia's third-largest in the industry.
Top 10 Indian Paint Brands | Asian Paints

In India's paint industry, Asian Paints is the biggest company in the country and the third-largest in Asia. It was Founded in 1942 by four friends - Chimanlal Choksi, Champaklal Choksi, Suryakant Dani, and Arvind Vakil. Its headquarters is situated in Mumbai, India.

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It is one of the top leading companies in paint brands with a revenue of Rs.34,488 crores, it is the top paint company in India. It specialises in producing a wide range of paints, for both decorative and industrial purposes. Additionally, as the parent company of Berger International, its has extended its presence globally.

Their services are available in more than 19 countries, Asian Paints has made remarkable progress in revolutionising the paint industry and is widely regarded as the best paint brand in India. Committed to excellence, the company has founded the Asian Paint Colour Academy, which provides comprehensive training programs for paint applicators, ensuring their skills align with the company's high standards.

What distinguishes Asian Paints is its dedication to innovation and customer-focused solutions. By launching creative Initiatives such as Colour Worlds, Home Solutions, ColourNext, and Kid's World, the company seeks to transform homes and spaces worldwide, providing customers with unique and immersive experiences.

2. Indigo Paints

Founded in 2000, Indigo Paints had a modest inception. Exterior Emulsions, Interior Emulsions, Distempers, and Primers are the products of the company.
Top 10 Indian Paint Brands | Indigo Paints

Indigo Paints  was founded in 2000. In the starting days they produce low-cost cement paints. Over time, it expanded its product range to include various types of water-based paints, like Exterior Emulsions, Interior Emulsions, Distempers, Primers, and more.

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Indigo Paints was established in March  2000 and now it is in the top ten paint companies. Headquartered in Pune, the company provides a wide range of products including Interior emulsions, exterior emulsions, enamels, putties, primers, and more.

Currently, indigo Paints is regarded as one of the strongest competitors in the Indian paint market. It has built a reputation as an inventive paint manufacturer, consistently introducing new and unique products not before available in the country.

3. Kansai Nerolac Paints

Kansai Nerolac Paints, the premier paint brand in India, was founded in 1920 and operates from Mumbai, Maharashtra.
Top 10 Indian Paint Brands | Kansai Nerolac Paints

Mumbai-based Kansai Nerolac Paint Ltd founded  in 1920. The company provides a range of products such as Decorative paints, coatings, industrial (re)finishing products, basic and industrial chemicals, and many more. It creates and supplies paint systems for various sectors including cycle, material handling, bus bodies, electrical components, containers, and finishing lines.

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In 1986, GNPL signed a TAA in Osaka with Kansai Paints Co. Ltd. of Japan to produce Cathodic Electrodeposition Primer and other advanced coatings for automotive products. GNPL was the first company in India to adopt this technology.

4. Dulux Paints

Dulux stands as India's foremost paint brand, recognized for its pioneering presence since its establishment in 1931.
Top 10 Indian Paint Brands | Dulux Paints

Dulux stands as India's foremost paint brand, recognized for its pioneering presence since its establishment in 1931. With a global reputation, the brand has been associated with esteemed entities like Imperial Chemical Industries and DuPont since its inception.

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Headquartered in Gurugram, the company efficiently manages a network of 75 warehouses. Dulux enjoys extensive distribution, particularly within the realm of decorative coatings, solidifying its position as a leading choice for wall paint solutions.

5. British Paints

British Paints stands out as one of India's prominent paint manufacturers and the largest companies in the field.
Top 10 Indian Paint Brands | British Paints

British Paints stands out as one of India's prominent paint manufacturers and the largest companies in the field. With a commitment to delivering tailored painting solutions, the company is dedicated to achieving the utmost customer contentment. Making its foray into the Indian market in 1947, British Paints swiftly ascended to a position of prominence as a top provider of marine, industrial, and architectural coatings.

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Renowned for its cost-effective approach, British Paints offers an array of industrial and decorative products, solidifying its status as one of India's premier paint brands.

6. Berger Paint

Berger Paints - Founded in Kolkata, this Indian company boasts a widespread presence with 16 manufacturing facilities strategically situated across the nation.
Top 10 Indian Paint Brands | Berger Paint

Kolkata-based Berger Paints India, is one of the top paint companies in India, recognized as a leading paint brand in India.The company operates an extensive network of 16 manufacturing plants across India, along with two in Nepal, one in Poland, and in Russia.

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Each quarter, Berger Paints is among the fastest-growing companies in the industry. Its product range includes Exterior Wall Coatings, Interior Wall Coatings, Berger Metal & Wood Paints, Undercoats, Express Painting, and Construction Chemicals.

Berger Paints India Limited is the second-largest paint company in the country, known for its rapid growth and high quality and providing the best paints in India. It employs over 3450 employees and has a nationwide distribution network of more than 25,000 dealers. The company ranks second among India's top 10 paint companies by turnover.

7. Jenson & Nicholson Paints

Gurgaon-based Jenson & Nicholson Paints is another one of the young paint companies in India.
Top 10 Indian Paint Brands | Jenson & Nicholson Paints

Gurgaon-based Jenson & Nicholson Paints is another one of the young paint companies in India. But It has established a significant presence in the Indian market. It operates as a joint venture, focusing on industrial paints and decorative paints as its primary offerings.

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What sets this company apart is its commitment to eco-friendly products and their effectiveness against germs. This distinct approach has quickly endeared the brand to the Indian populace, making it a favored choice in the paint market. The company was founded by John Jenson & V. Nageswara Rao. 

8. Grauer & Weil India

Grauer and Weil India Ltd stands as one of the prominent paint enterprises in India.
Top 10 Indian Paint Brands | Grauer and Weil India

Grauer and Weil India Ltd stands as one of the prominent paint enterprises in India. Beyond its operations within the country, the company has extended its reach to multiple other nations. Despite adopting a modest advertising approach, the company has managed to cultivate a strong reputation within the Indian market.

Its products have garnered reviews and ratings resulting in an overall score of 3.8 out of 5, showcasing a commendable standing in comparison to its rivals. The enterprise was established in Kolkata by Ramanlal Shah & Dipesh Mehta.

9. Akzo Nobel India Ltd

Akzo Nobel India Ltd holds the distinction of being the global leader in paint and coating manufacturing.
Top 10 Indian Paint Brands | Akzo Nobel India Ltd

AkzoNobel, is a well known paint and coatings firm, has been active in India for nearly 60 years. As one of the leading paint companies in the country, it has built a strong presence across India, their services are available in 5 different areas.

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AkzoNobel NV acquired Imperial Chemical  Industries Ltd., the holding company of ICI India Limited, through a scheme of arrangement under section 425 of the UK Companies Act 1985. It was renamed as the AkzoNobel India Limited, further establishing its position as a leading provider of high-quality coatings in the country.

In 2012, three more AkzoNobel Group companies operating in India were merged under the AkzoNobel India Limited, making it the country's only integrated Paints and Coatings company with a small Chemicals portfolio.

In addition to paints and coatings, AkzoNobel is engaged in various industries, including automotive, aerospace, marine, and industrial coatings. Their advanced technologies and expertise have made them a trusted partner for businesses looking for high quality protection, performance, and aesthetics.

10. Sirca Paints India Ltd

Founded by  Sanjay Agarwal, Sirca Paints stands as a significant player in the realm of paint and coating manufacturing.
Top 10 Indian Paint Brands | Sirca Paints India Ltd

Founded by  Sanjay Agarwal, Sirca Paints stands as a significant player in the realm of paint and coating manufacturing. Despite its youthfulness, the company has managed to secure a prominent position among India's top 15 paint brands. Initially known by a different name, it was later rebranded.

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Originally incorporated as Sircolor Wood Coatings Private Limited, the company's offerings were well-received by customers, being regarded as products offering good value. However, Sirca's presence in the paint sector of the nation is often overlooked, remaining an underrated entity.

11. Nippon Paints

Nippon Paint Brand

Nippon Paint India Pvt Ltd is a leading paint and product manufacturer based in India. Globally, It ranks as the seventh-largest paint maker. The company was originally founded in 1881 by Jujiro Moteki and Komyosha. Established in India in 2006, Nippon Paint has quickly grown into a major player, recognised for its dedication to providing superior high-quality paint products across a diverse range of segments.

Nippon paint makes high-quality paints and coatings for the automotive, industrial, and decorative sectors. Their environmentally friendly products include Marine coatings, automotive coatings, industrial coatings, and fine chemicals.

A key feature of Nippon Paint's strategy is its focus on sustainability. The company prioritises eco-friendly solutions, integrating sustainable practices into both its manufacturing processes and product lines. Nippon Paint is proud to produce environmentally responsible paints that reduce environmental impact while delivering outstanding performance.

12. Shalimar Paints

Shalimar Paint Brand

Shalimar Paints Ltd has one of the top paint companies in India. Headquartered in Gurgaon, it was established in 1902 by AC Turner and AC Wright. Shalimar Paints specialises in manufacturing and distributing an exceptional range of industrial coatings and decorative paints, catering to a wide range of customers across India.

Through its dedication to innovation and quality, Shalimar pants has maintained its position as a trusted name in the industry, earning a well-deserved reputation as one of the best paint brands in India. The company consistently provides customers with the best of both worlds: high quality products and exceptional service.

Shalimar Paints Ltd has played a key role in painting many of India's iconic structures, including Rashtrapati Bhavan, Howrah Bridge, Vidyasagar Setu, and Salt Lake Stadium.

In 1992, Shalimar Paints established its second manufacturing facility in Nashik, Maharashtra, to serve the Western region as it expanded its presence across India. In 2002, the company further expanded by opening its third  manufacturing plant in Sikandrabad, Uttar Pradesh.

13. Snowcem Paints Limited

Snowcem Paint Brand in India

Snowcem paints limited ranks 10th among India's top paint companies. It was founded  in 1959 by Mr. George Lillington in Mumbai. The company specialises in manufactures interior and exterior emulsions, primers, cement paints, wall putty, more. As one of the biggest cement paint producers in India, Snowcem operates four manufacturing units across the country, generating approximately $6 million. 

14. Sheenlac Paints

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Sheenlac paints ranks 9th position among India's top paint companies. It was founded in 1962 by Mr. John Peter.  It is known for its innovation, Sheenlac was the first company to introduce sanding sealer and non-alcoholic wood Polish. It operates 4 manufacturing units in the country. They  deal in various types of products such as interior & exterior wood coatings, interior and exterior wall paints, floor coatings paints, automotive coatings, more.

Conclusion

They all are the best paint companies in India, renowned for their diverse selection catering to various sectors. Whether it's intended for household applications, decorative purposes, industrial requirements, or automotive projects, these are the esteemed names in the industry that provide paints of exceptional quality. Choose among these well-established brands, which are highly regarded and widely sought after. Explore the top choices conveniently accessible through online platforms.

This was our selection of the Top 14 Indian Paint Brands. We hope this is useful to you. The order of this list is random.

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Frequently asked questions (FAQs)

What are the Top 10 Indian Paint Brands In 2024?
Asian Paints, Indigo Paints, Kansai Nerolac Paints, Dulux Paints, British Paints, Berger Paint, Jenson & Nicholson Paints, Grauer, Weil India, Akzo Nobel India Ltd, Sirca Paints India Ltd. are the Top 10 Indian Paint Brands In 2024.
Which paint brand stands at the No. 1 position in India?
Asian Paints stands at no.1 position in India.
What is the revenue of the paint industry in the Indian market?
Currently, the revenue of the paint industry is around Rs 62,000 crore in the Indian market, as per reported by .