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India Water Pitch-Pilot-Scale Start-up Challenge under AMRUT 2.0

India Water Pitch-Pilot-Scale Start-up Challenge under AMRUT 2.0
India Water Pitch-Pilot-Scale Start-up Challenge under AMRUT 2.0

The Ministry of Housing and Urban Affairs (MoHUA), Govt. of India, invites applications/ proposals from interested/ eligible start-ups to provide innovative technology, and business solutions to address challenges in the urban water sector in India. MoHUA intends to select 100 start-ups providing workable and scalable solutions for urban water problems. In this post we’ll discuss about India Water Pitch-Pilot-Scale Start-up Challenge under AMRUT 2.0.

New and emerging technologies resulting from the thriving start-up ecosystem in India is providing breakthrough solutions to some of the most critical challenges. This ecosystem needs to be harnessed for achieving the objectives of Atal Mission for Rejuvenation and Urban Transformation 2.0 (AMRUT 2.0) i.e., ‘Water Secure Cities’ by developing innovative solutions and addressing complexities in the urban water and wastewater sector.

AMRUT 2.0 was launched by the Hon’ble Prime Minister on 01 October, 2021. Besides, providing central assistance for universal coverage in water supply in all statutory towns, upscaling coverage of sewerage and septage management in 500 AMRUT cities, rejuvenation of water bodies (including urban wetland) and creating of green spaces, AMRUT 2.0 also aims to encourage innovative solutions under Technology Sub-Mission. Mission envisages the identification of innovative, proven and potential environment-friendly technologies in the fields of water & used water treatment, distribution and water body rejuvenation. To achieve the envisioned goal, start-ups will be encouraged in urban water sector.

Aim

The challenge aims to encourage start-ups to “Pitch, Pilot-and scale” solutions to address challenges in the urban water sector. The objectives of the challenge are as follows:

  • Identify technological as well as business solutions/ innovations.
  • Endorse viable solutions that are suitable for different sizes, geographies, and class of cities.
  • Pilot test/ lab demonstration and handhold to scale the shortlisted technologies/solutions in select cities.
  • Bridge the gap between innovators/manufacturers and beneficiaries- i.e ULBs, citizens.
  • Creating an ecosystem of start-ups in the water sector.
  • Promotion of ‘Make in India’ initiative by promoting Indian-origin startups and technological solutions.
  • Partnership with the private sector, institutions, industry associations etc for implementation of solutions.

Thematic areas

The start-ups providing innovative technological/ business solution in the following areas, are eligible to participate:

1. Fresh water systems

  • Real-time spatio-temporal mapping of groundwater quality / surface water quality
  • Real-time spatio-temporal monitoring of water levels/volumes in aquifers and surface water bodies
  • Nature-based treatment systems for ground and surface waters with least water and carbon footprints
  • Innovative Rainwater harvesting systems
  • Atmospheric water recovery systems

2. Hydro informatics – use of water + data for

  • Better water management in preventing floods and droughts
  • Creating a positive impact on the health and economic prosperity of peri-urban communities or urban slums
  • Estimating virtual water in the production of goods and services and thereby enabling a fair price for water

3. Used water management

  • Better sewage and septage management including – On-site sanitation solution for slums
  • Technologies to maximise recycling of used water in industries
  • Innovative business models for trading in used water
  • Recovery of value from used water and creating a circular economy
  • Treatment technologies, especially for hilly regions

4. Urban Water Management

  • Decentralised circular economy solutions for communities connecting groundwater recharge, greywater management, sewage recycling and solid-waste management with real-time quality and quantity information
  • Decentralised water supply solutions to slums
  • Restoration and preservation of rivers, lakes, ponds, shallow aquifers
  • Urban flooding and storm water management
  • Mapping and Management of urban aquifer systems
  • Salinity ingress in urban settlements in coastal regions
  • Monitoring of water service delivery standards (quality, quantity & accessibility)
  • Water metering
  • Desalination with Control discharge / Reject water
  • Efficient flow Polymer/ Metal plumbing fixtures including taps without aerators
  • High recovery/efficiency RO systems
  • Retrofitting devices for conservation of water or wastage reduction
  • Innovative water supply solution for hilly areas

5. Agricultural Water Management

  • Reduction of water usage per ton of crop along with reduced use of energy, fertilisers and pesticides
  • AI-ML based systems that help farmer reduce their dependence on monsoons

6. Urban Sewerage Management

  • Better sewerage and septage management including – On-site sanitation solution for slums
  • Odourless, Waterless urinals

7. Water governance

  • Reduction of non-revenue water
  • Secure systems for 24X7 supply of potable water on tap
  • Fostering education and awareness on water
  • Targeting net zero water and net zero waste projects
  • Showcasing water and energy nexus
  • Sustainable solution for water packaging

8. Innovation in conventional taps and plumbing systems

Smart taps indicating water usage, wastage, recording efficiency, IOT enabled and connected to a central database for monitoring and improvement of performance

The Startup Exhibition | The Startup Mela 1.O | AIC-MUJ

Eligibility criteria

  1. All entities recognised as start-ups by the Department of Promotion of Industry and Internal Trade (DPIIT). For details refer to – https://www.startupindia.gov.in/content/sih/en/startupgov/startup-recognition-page.html
  2. Start-up must be providing solutions in the aforementioned thematic areas.

How to participate in the Challenge

The Challenge will remain open from 11:00 hours on 12th March, 2022 to 17:30 hours on 11th May, 2022.

  1. India Water Pitch-Pilot-Scale Start-up Challenge will be available for application at innovateindia.mygov.in
  2. The participants can register for the challenge using any valid email-id. Once registration request is made by the applicant, an email will be sent to the registered email -id acknowledging their registration and providing details of the participation process.
  3. The registered applicant can upload proposal by choosing ‘Participate’ button.

Evaluation Process & Criteria

A two-step screening process will be adopted to evaluate and shortlist the submitted proposals. Screening Committee will do initial shortlisting and shortlisted proposals will be scrutinized by ‘Expert Committee’ for final selection. The following broad parameters shall be considered by committees for evaluation of the proposals:

  1. Innovation
  2. Usability
  3. Relevance to the subject matter
  4. Impact on society i.e., how helpful will it be in solving critical water related challenges in cities
  5. Replicability
  6. Scalability
  7. Ease of deployment/roll-out
  8. Potential risks involved in the implementation of the solution
  9. Completeness of the proposal

Funding & Other Support

  1. The 100 final selected start-ups in the India Water Pitch-Pilot-Scale Start-up Challenge will be given a grant amounting to a maximum of Rs. 20 lakh, in three tranches of Rs. 5 lakh, Rs. 7 lakh and Rs. 8 lakh respectively on fulfilling certain conditions/ milestones of work as per their project proposal.
  2. Selected start-ups will be facilitated mentorship support.
  3. MoHUA will facilitate scaling up of solutions in partnership with industries & urban local bodies.
  4. Start-ups, who achieved desired outcomes, will be promoted for wider visibility.
  5. Citation from the Ministry.

This is the all-bout India Water Pitch-Pilot-Scale Start-up Challenge under AMRUT 2.0.

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