Actor Akshay Kumar and the Good Glamm Group have formed a joint venture that will concentrate on providing personal care and wellness items for men. This is Kumar’s most recent business endeavor and the entry of the unicorn in the quickly expanding men’s grooming market.
Both partners will put money into the company to launch the products later this year, as per reported by The Hindu Business Line.
Darpan Sanghvi, Group Founder & CEO, The Good Glamm Group said, “Akshay will be deeply involved in the brand and product development . He epitomises hard work and has been following a disciplined personal care and wellness regime spanning yoga, martial arts, fitness, a healthy diet and more. We couldn’t think of a more authentic, trusted and knowledgeable partner to develop and launch this unique product line for men.”
The Good Glamm Group, one of the largest Content-Creator-Commerce conglomerates in South Asia, was founded in 2021 by Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi. The Group’s innovative and quickly expanding personal care and beauty brands are supported by the Group’s in-house developed digital ecosystem of content and creator assets.
In a statement, Kumar said, “I have always wanted to create natural yet efficacious products based on all the learnings I have had and practised in holistic wellness. The Good Glamm Group has built some of India’s largest and most loved DTC beauty and personal care brands and is very unique in its content-creator-commerce strategy.”
About Good Glamm Group
The Good Glamm Group’s brands have an extraordinary omnichannel scale thanks to their remarkable digital reach paired with over 50,000 offline points of sale. This scale is further enhanced by the Group’s unmatched competence in DTC growth, new product development, technology, and data science. The Good Glamm Group has also established a global branch with offices in Dubai and Singapore.