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[Funding alert] Samantha Ruth Prabhu backs superfood company Nourish You

As part of a $2 million seed funding round that took place in January, Samantha Ruth Prabhu’s investment was included in the funding round for ‘Nourish You’.

Nourish You’, the first indigenous superfood startup in India that brought quinoa and chia to the country has disclosed that Samantha Ruth Prabhu, an actress, has invested in the company. This makes her the first investor in the company, which has introduced several superfoods to the Indian market, as per reported by exchange4media.

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‘Nourish You’ remains at the forefront of promoting sustainable superfoods sourced locally in India, having been the first to introduce homegrown quinoa and chia seeds to the market. Samantha Ruth Prabhu’s investment is part of Nourish You’s seed funding round, which has already attracted prominent investors such as Y Janardhana Rao of Triumph Group, Rohit Chennamaneni (Co-founder of Darwinbox), Nikhil Kamath (Co-founder of Zerodha), Abhijeet Pai (Co-Founder of Gruhas Proptech), and Abhinay Bollineni (CEO of KIMS Hospitals), among others.

Speaking on her investment in ‘Nourish You’, Samantha Ruth Prabhu said, “Investing in Nourish You was a natural progression since I have been consuming their products for a while. I was impressed by their story of bringing superfoods like Quinoa and Chia to India, growing them locally, and their product roadmap of millet-based clean-label vegan superfoods. I believe that Nourish You can create value while making a positive impact on the health of consumers as well as the planet. I’m excited to partake in their innovative and sustainable approach to business.”

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Samantha has not only invested in Nourish You but also introduced its first plant-based, vegan, and lactose-free milk alternative named Millet Mlk, marking the company’s entry into the alternative dairy market. This product is the result of two years of research on innovative millet-based products conducted by Nourish You. As the United Nations has declared 2023 as the International Year of Millets, Nourish You is in a favorable position to contribute towards the Government of India’s goal of establishing India as a global center for millets.

“We welcome Samantha to the Nourish You family; her thoughts on ancient foods are well aligned with ours. Her investment in the company is a testament to the products we have developed so far and the success we have achieved. We believe this partnership with Samantha will help us strengthen our position in the market as we unfold India’s superfood growth story.” said Krishna Reddy, Co-founder, of Nourish You.

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On introducing Nourish You’s Millet Mlk, Sowmya Reddy, Co-founder, of Nourish You further added “I have been lactose intolerant since birth, and always saw my mother struggle to find non-dairy alternatives that were nutritious, delicious, and of good quality. This inspired me to join the development of Millet Mlk at Nourish You. The difficulties and challenges in finding dairy-free alternatives are significant even today and Nourish You’s Millet Mlk fills these gaps. The product is Nourish You’s commitment and answer to consumers like myself; it is nutritionally rich, tastes great, and 100% pure goodness.”

About Nourish You India 

Nourish You India pioneered the superfood revolution in India on government-certified organic farms that have been pesticide-free for at least three years.

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