Wonderland Foods raises Rs 140 crore in its maiden funding round

Healthy snacking brand Wonderland Foods has raised Rs 140 crore in its maiden funding round led by Asha Ventures and the UK government-backed British International Investment (BII).

The startup said it will use the new funding to launch fresh products, expand its distribution network, and build a green processing facility. It added that the facility will boost supply chain efficiency, strengthen quality control, and cut carbon emissions through sustainable manufacturing practices.

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“We’re proud to partner with the Government of Uttar Pradesh to set up a INR 250 Cr greenfield nuts and dry fruits processing unit at Greater Noida, which will create employment opportunities for over 1,000 women and strengthen India’s food processing ecosystem,” Wonderland Foods’ cofounders Rakesh Gupta and Anubhav Gupta in a joint statement.

Amit Mehta, managing partner, Asha Ventures said, “Consumer habits around snacking are shifting towards healthier options, and we are currently at an inflection point where healthy snacking is taking off with the rise of quick commerce”.

“A strong brand, diverse product portfolio, wide distribution, and solid profitability were the key factors that convinced us to invest,” he added.

About Wonderland Foods 

Founded in 2014 by Rakesh Gupta, the Delhi-based Wonderland Foods offers a range of premium healthy snacks, including nuts, seeds, berries, dried fruits and dates. It is also setting up a green processing facility, adding to its existing six operational units.

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The brand is present across modern retail stores, e-commerce, and quick commerce platforms.

Value-added products make up 30–40% of its revenue, while raw products contribute the remaining 60%. Its value-added range includes date bites, flavoured cashews, flavoured makhanas, and breakfast cereals, among others.

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