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Child personal care brand Tuco Kids has raised $4 million (around Rs 35.27 Cr) in a Series A round of funding led by RTP Global.
MG Investments, alongside its existing investors Whiteboard Capital and Fireside Ventures, also participated in this round.
The company will use the funds to grow its brand, create a new category, and expand in offline markets.
Read also- Cuzor raises Rs 5 Cr in seed funding round
“There is skincare for babies and then you have products for adults. However, there is hardly anyone who provides skincare and haircare products for 3- to 13-year-old children,” said Chanakya Gupta, cofounder of Tuco Kids. “For us it's not a market share game but a category creation game and this funding is predominantly going into that.”
“We are seeing demand from across the country because mothers are looking for quality products for their children. We are seeing 50-60% of our customers coming back to us to buy again. It’s an extremely sticky category,” said Aishvarya Murali, cofounder of Tuco Kids.
“Tuco is unlocking a high-potential, under-served category,” said Pavitra Gupta, Director, RTP Global. “They are creating this market through sharp product innovation.”
About Tuco Kids
Founded in 2023 by Aishvarya Murali, Tuco Kids makes personal care products for children aged 3–13, including soaps, lotions, body mists, shampoos, and gels. It also offers beauty products like kajal and beetroot tints.
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Tuco Kids sells through its own website, online marketplaces like Amazon, flipkart, nykaa, and FirstCry, and on quick-commerce apps. The company creates all product formulations in-house.
Last year, it raised $2 million from investors such as Fireside Ventures, Whiteboard Capital, MG Investments, and several angels.
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