Troovy Raises Rs 20 Cr In Pre-Series A Round

Troovy, a kids-focused nutrition food brand, has secured Rs 20 crore ($2.3 million) in its pre-Series A funding round led by Fireside Ventures.

Other investors include Sharrp Ventures, Spring Marketing Capital and Veltis Capital also participated in this round.

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Previously, Troovy raised a seed funding round in 2023. With this new funding, it plans to grow its product line and expand distribution.

About Troovy 

Founded in 2023 by Mansi Baranwal and Aditya Mukherjee, Troovy makes healthy food products like high-protein chips, puffs, instant pasta, vermicelli, sauces, spreads, and milk mixes using multiple millets. All items are made from natural ingredients—no maida, refined sugar, palm oil, or chemical additives.

The brand started with a nutrition-rich, chemical-free ketchup after a year of testing. It uses protein-rich ingredients like dals, makhanas, green peas, and millets, and replaces artificial additives with natural options like soy flour and rosemary extract.

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