Toy marketplace Snooplay raises Rs 8 Cr in pre- Series A1 round

Snooplay, an online toy marketplace has raised Rs 8 crore in a pre-Series A1 funding round led by Pravek Family Office along with participation from other strategic angel investors.

Before this, the Noida-based company had raised $535K in a seed round from Ajay Kumar Gupta and other investors.

The funds will be used to launch two proprietary tech products designed to revolutionize how India discovers, buys, and recirculates toys—using AI, data and empathy.

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“We are building India’s only toy app that’s serious about play. An app that helps you discover and buy the right toy when your child needs it and lets you trade it in for store credits once they’ve outgrown it. No clutter, no guilt. Just a smarter way to play,” said Aanchal Mahajan, co-founder, Snooplay.

About Snooplay 

Co-founded in 2019 by Aanchal Mahajan and Brij Raj Singh, New Delhi-based Snooplay has built a full-stack, AI-powered toy platform that brings together toy discovery, purchase, and guilt-free disposal in one smooth experience. At its core is the Toy Intelligence Database—an industry-first system that maps toys to developmental skills, moods, play styles, and learning goals.

Snooplay says it offers over 35,000 toys from 600+ brands, serving a growing community of parents, collectors, and gift-givers in India. The platform aims to create a smart, seamless loop—from discovering the right toy to guilt-free disposal—making it the first app in India focused on building infrastructure around play.

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The company plans to scale its toy buyback program in partnership with NGOs, promoting sustainable donations and conscious consumption. Snooplay will also grow its private label range across retail stores, online marketplaces, and curated gifting segments while investing further in technology, logistics and operations.