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The Artment, a contemporary home décor and lifestyle brand has raised Rs 10 crore in a pre-Series A funding round led by Inflection Point Ventures.
The funding round also saw participation from Siyaram Family Office, ESV, Capitar Ventures and others.
The startup plans to use the raised funds for expanding its product categories, investing in ‘Art Lab’—a tech platform for data analysis and product launches—and growing its distribution channels.
Read also- Game State Labs Raises $2 Mn In Seed Round From PeerCapital and Neon Fund
Vinay Bansal, Founder & CEO, Inflection Point Ventures shared, “The home and Living sector in India was often overlooked by consumers in the past; however, due to the increasing interest in the home and lifestyle decor segment, this sector is now seeing a huge demand amongst the Indian consumers. We have seen a shift towards more premiumization and self-expression, where people are ready to pay for higher quality, artisanal, and aesthetic products. The Artment is perfectly positioned in the market, providing artistic, well-designed products and a premium experience to their customers at an affordable price point.”
Aditya Agarwal, Founder & CEO, The Artment stated, “At Artment, we invested early in building a strong data analytics infrastructure called Art Lab, which powers our ability to launch the right assortment efficiently and stay close to evolving consumer preferences. This round will help us go deeper into our Art Lab processes — enabling data-backed design launches and sharper consumer insights — while strengthening our brand’s mission of bringing art into people’s homes across multiple lifestyle categories.”
About The Artment
Founded in 2019 by Aditya Agarwal and Aanchal Agarwal, The Artment offers a variety of artistic home furnishings, including dining, lighting and wall art, inspired by different art movements. The brand has a strong online presence and has expanded into luxury offline retail through a partnership with Taj Hotels.
Currently EBITDA positive, The Artment aims to reach Rs 100 crore ARR in the next six months. It has established a strong position in the Home and Living segment, leading several subcategories. With a 20% repeat customer rate the brand has built trust and consistent demand.
Leveraging nearly a decade of e-commerce experience and a robust supply chain across key Indian art hubs like Moradabad, Khurja, Firozabad, and Jodhpur, The Artment continues to combine artistry with functionality.
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