Game State Labs Raises $2 Mn In Seed Round From PeerCapital and Neon Fund

AI-based enterprise tech startup Game State Labs has raised $2 million (about ₹16.8 crore) in a seed funding round, co-led by PeerCapital and Neon Fund.

The startup plans to use the funds to hire talent, focusing on its product and engineering teams.

“Our vision is to help gaming studios maximise the value of their first-party data,” said Aashbir Bhatia, co-founder of Game State Labs. “Game studios have always collected first-party data but the technology to utilise that data has been sub-optimal. We are changing that. By allowing AI to understand both player actions and player state, we are helping studios build systems that increase lifetime value and return on ad spend. We are starting with three product offerings, namely faster and deeper insights, predictive analytics, and hyper-personalization.”

"Karthik Prabhakar, Managing Partner at PeerCapital, said that Game State Labs represents the next leap in how studios use data. “The team is solving one of gaming’s most persistent challenges with remarkable clarity. Their approach to contextual AI and data infrastructure is both technically ambitious and commercially grounded. We believe they can redefine how the industry thinks about personalization and player intelligence.”

"Siddhartha Ahluwalia, Managing Partner at Neon Fund, said, “The gaming industry is entering a stage where data infrastructure will define competitiveness. Game State Labs has built an elegant way to translate player behaviour into measurable outcomes for studios. Their product sits at the intersection of AI, data, and user experience, and that is a space we understand deeply at Neon Fund.”

About Game State Labs

Founded in 2025 by Aashbir Bhatia, Jagveer Gandhi, and Ashwin Ramakrishnan, Game State Labs is an AI-driven data analytics startup for the gaming industry. Its software helps gaming studios understand player behavior, provide accurate predictive analytics, and deliver highly personalized experiences to each player.

The startup says it does not use any personally identifiable information and only tracks players’ in-game actions in an anonymized way.

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Game State Labs is currently running pilot programs with a few undisclosed customers and plans a commercial launch by December.

On the impact of India’s ban on real-money gaming, Bhatia stated that Game State Labs has never focused on such companies.

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