That Sassy Thing Raises Rs 6 Cr Seed Funding Led By IPV

Sexual wellness brand for women That Sassy Thing has raised Rs 6 crore in its seed funding round led by Inflection Point Ventures (IPV). 

Entrepreneurs and other investors including Chandigarh Angels Network (CAN), Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera), and Kirti Jangra (Animall Technologies) also participated in this round.

The fresh funds will be used to launch new products, strengthen the brand and reach more customers through new sales channels.

Read also- Nutrition Brand Good Monk Raises $2Mn Funding Led By RPSG Capital

“Sexual wellness needs a rebrand. For too long, women have been ignored or objectified in this space. We’re changing that narrative by focusing on women’s needs—vaginal wellness, PCOS, menopause—and giving them stigma-free access to products and education. With this fundraise, we’re doubling down on brand, team, and category-defining solutions,” said Sachee Malhotra, Co-founder.

“The market is massive and deeply untapped. With rising global exposure and changing mindsets, we’re poised to create India’s largest sexual wellness brand for women. The response has been overwhelmingly positive, and this is just the beginning,” said Himanshu Bhalla, Co-founder.

"As an investor, I believe women’s sexual wellness and education are among the most overlooked and underfunded areas in the consumer lifestyle space. That Sassy Thing is boldly flipping the script—not just with well-designed products, but also with inclusive, credible sex education that's changing the way women engage with themselves," said Vinay Bansal, Founder & CEO of Inflection Point Ventures.

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About That Sassy Thing

Founded in 2021 by Sachee Malhotra and Himanshu Bhalla, New-Delhi-based That Sassy Thing is shaking up the overlooked sexual wellness market with a women-first, stigma-free, and playful approach. The startup offers safe and well-designed products like full-body massagers, aloe-based lubricants, and intimate washes, all delivered discreetly.

In addition to products, the brand also focuses on education, offering India’s first free and reliable online sex-ed masterclasses.

The startup says it has grown 200% year-on-year and has served over 50,000 customers across India. Its products are available on its website, as well as on Blinkit, Zepto, Swiggy Instamart, and in select cafés in Delhi NCR.

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