SuperK raises Rs 100 Cr in Series B round led by Binny Bansal and Mithun Sacheti

Value retail chain SuperK has raised Rs 100 crore (around $11.7 million) in a Series B funding round led by Binny Bansal’s 3STATE Ventures and Mithun Sancheti, founder and former CEO of CaratLane.

Indian batter and current Men's Test captain Shubman Gill, along with existing investors Blume Ventures and Xeed Ventures, also participated in this round.

The funding will help SuperK grow faster by hiring top talent in marketing, store operations, product categories, and growth. It also plans to expand into new towns and add more product categories.

Read also- Insurtech startup Bharatsure raises Rs 6 Cr in funding led by IPV

In March last year, the startup raised $6 million in a Series A round led by Blume Ventures.

Anil Thontepu, Co-founder of SuperK, said, “Over the last year, we quietly rebuilt our engine — from building our own POS and launching a consumer app, to introducing our flagship membership program, which now drives 75% of sales. With this new capital, we’re ready to take that engine to 300 more towns across AP, Telangana, and Karnataka, bring exceptional talent on board, and build India’s most efficient, value-first retail chain for small-town families.”

Neeraj Menta, Co-founder of SuperK, said “Binny and Mithun have built companies that changed the way India shops. Their decision to back SuperK is a clear signal that value-first, tech-enabled retail has the potential to go much deeper into Bharat. We’re excited to scale this with discipline and ambition.”

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“SuperK is well-positioned to reimagine retail in deeper Bharat by empowering entrepreneurs from these towns to easily own and operate supermarkets. We’re excited to continue supporting their vision of offering a better grocery shopping experience to small-town customers and back SuperK in their next phase of growth," said, Binny Bansal from 3STATE.

About SuperK 

Founded in 2020 by Anil Thontepu and Neeraj Menta, SuperK has built its own POS machines, a retail operating system, and apps for both customers and partners to simplify daily store operations.

The company says it’s the only offline retailer in India with full insights into customer behavior, thanks to detailed data collected at every purchase. This allows them to send personalized offers and reward franchise partners for meeting sales targets. Their Gold membership program has also helped boost profits and customer loyalty, now making up a significant share of total sales.

SuperK has recently moved beyond groceries into e-commerce, offering affordable household items like mixers, cookers, fans, and coolers—using the same tech and supply chain base.

While the FY25 report is still pending, SuperK's revenue rose 41% to ₹84.5 crore in FY24. However, losses also increased by 30% to ₹30.67 crore.

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