Startfresh Backs Trozo to Reimagine Deep-Tech Consumer Engagement

Startfresh, a New age venture fund, has led the Seed round in Trozo, a Bangalore HQ Deep Tech Engagement platform helping businesses move beyond transactions and build meaningful customer connections. 
 
Trozo was founded by IIM Bangalore Alumnus Pavan Govindan, Janardhan J V,  and Serial Entrepreneur Dilip Adiga. Together, they bring expertise across deep tech, product innovation and business strategy – with a mission to turn revenue into relationships.  

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“We believe Trozo is solving one of the most urgent problems for brands today — the lack of customer insights and Business overview,” said BM Manjunath, Founder, Partner at Startfresh.  “Their technology allows businesses to own the relationship with their customers, not just rent them through third-party platforms. We are excited to back the team as they scale.”

“Startfresh looks for founders and startups that are building the future in Deep tech. Trozo and the team are doing exactly that” said Raghuram Madabushi, venture investor. 

“This funding allows us to accelerate product development and deepen our mission to help F&B, D2C and retail brands turn revenue into relationships. With Startfresh’s support, we are confident of building the most impactful customer engagement ecosystem in the market.”  said Pavan Govindan,

“Their platform gives brands something they’ve never had before — direct, actionable consumer intelligence at scale.” 

Trozo has already onboarded several early-stage brand partners across retail, F&B and D2C and continues to see growing demand from enterprises seeking stronger customer retention and loyalty solutions. With the new investment, Trozo aims to onboard 100+ brands in the next 3 months and reach 100,000+ users across India and the Middle East. 

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About StartFresh Fund 

StartFresh Ventures is a SEBI-registered AIF Fund based in Bangalore, India. with a fund size of USD 25 million (₹200 Crore). Established to support early-stage startups, the firm focuses on high-growth sectors including Green energy, Deep Tech and Consumer Technology, with plans to expand into additional emerging areas.

StartFresh invests across Pre-Seed to Series A stages, providing visionary founders not only with capital but also mentorship and strategic guidance to drive sustainable growth, scale their businesses, and foster innovation. 

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