Spiritual lifestyle brand Divine Hindu raises Rs 1.56 Cr in seed round

Divine Hindu, a spiritual lifestyle brand has raised Rs 1.56 crore in a seed funding round from BeyondSeed, D2C Insider Super Angels and Signal Ventures. 

The startup plans to use the funds to grow the brand in India and abroad, introduce more spiritual products, and build an online community focused on Hindu traditions.

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About Divine Hindu

Co-founded in 2023 by Aniruddha Singhai and Anurodh Singhai, Divine Hindu offers certified devotional and spiritual products like Rudraksha, Tulsi, Karungali, sandalwood, agarbatti, brass idols, puja kits, sacred jewelry, gemstones, and religious books. 

The startup claims that every product is carefully selected to maintain ritual purity, support traditional artisans, and ensure trust and quality.

The brand plans to grow across India through major e-commerce platforms like Amazon, flipkart, myntra, Blinkit, Zepto, and Instamart. 

It also aims to expand globally via Amazon Global, starting with markets like the US, UK, UAE and Canada. The company is also set to launch its new products, including curated puja kits and spiritual wearables.

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