Shoe Care Brand SHOEGR Raises $100K Pre-Seed Funding From PedalStart

Shoe care brand SHOEGR has raised $100K in a pre-seed funding round from early-stage startup accelerator PedalStart. 

The startup will use the pre-seed funding to expand its product range, reach more customers and increase brand awareness.

It will also strengthen SHOEGR’s direct-to-consumer (D2C) business by improving its online shopping experience and forming new retail partnerships to reach a larger audience.

Read also- Chai Kings Secures $3 Mn In Series A Round

Anuj Sachdeva, Co-Founder of SHOEGR said, “Our pre-seed investment from PedalStart marks a significant milestone – it has come at the right time when we are experiencing steady year-on-year growth, and are ready to scale exponentially. We strongly believe that shoe care should not be seen as an afterthought, but become an integral part of one’s personal grooming regime and style. Going ahead, as we continue to take strides towards making shoe care seamless, more affordable and accessible for people across all ages, we envision creating a culture where shoes are not just worn but cared for and valued."

“We are thrilled to invest in SHOEGR – a brand committed to addressing critical gaps in the footwear industry. Operating in a nascent-yet-high-potential segment, we believe SHOEGR is well-positioned to become a go-to brand for shoe care in India. We are excited to propel their growth story, and will continue to enable them in more ways shortly,” said Chintan Kalla, Founding Partner at PedalStart.

About SHOEGR 

Founded in 2021 by Saurabh Gupta, Anuj Sachdeva and Ankit Roy, Mohali-based SHOEGR offers a wide range of products for shoe cleaning, protection, and storage. In addition to its website, it sells through Amazon, Flipkart, Myntra and Ajio.

In October last year, SHOEGR reported monthly sales of Rs 50 lakh and aims to exceed Rs 1 crore per month by FY26.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges and achieving success.